It’s all about content. Visitors love content. Search engines love content. Blogs will increase traffic to your web site.

Each blog post leads to additional web pages. That helps with SEO and improves the chances of your audience bumping into that page.

Keywords. They flutter their eyelashes at search engines and lure people in. Positioning blog posts around keyword clusters will get you noticed.

Just like at a party, having an attractive personality means extra pulling power. Giving your business or web site a voice will make you stand out from the crowd.

The ability to position blog posts as pages in the search results.

Can’t wait to tell the world about a new business win? You can post quick announcements anytime you like.

The search engines really have this thing for blogs. Did we mention this?

If your blog becomes really popular, it could even become a nice little earner through advertising or pay for post type options.

Over time, you might begin to be regarded as a sage and wise guru on certain subjects. People may seek out your latest blog musings as a respected authority in your industry.

These days, everybody is into social networking. Share your blog with your online friends and who knows? You might even ‘go viral’.