iWeb have developed a brand new site for all wrestling fans encompassing an intricate eCommerce system alongside a specialist online social networking community to rate products, write reviews and create their very own wrestling avatar.
Silvervision hold the sole license to manufacture and distribute DVDs and merchandise in Europe and South Africa on behalf of the WWE (World Wrestling Entertainment). They approached iWeb with the mission of creating a web site which not only accommodated a complicated content managed eCommerce system to sell their products but also to develop a tight knit community of hard fast fans.
The Silvervision site offers a huge catalogue of WWE DVDs. Each product page features screen shots, a video trailer and product description and the visitor has numerous social networking options in addition to simply adding products to their basket such as send to a friend, add to wish list or to flag products they already own enabling them to build a picture of their own library.
Visitors are also presented with other products which may be of interest; either products that others have bought as well as the one featured or closely related categories. To assist them in making a decision to purchase, member reviews are shown on each page.
Once an order is placed through the secure payment system it is automatically exported to the clients EMIR pick and pack software so the company can immediately process the order and more importantly minimise the risk of double input error.
The whole site is content managed allowing Silvervision to add new products at any time, view order history, alter discount codes and special offers and generate management reports. A special feature of the content managed system is keyword mapping where Silvervision can automatically deep link every single reference within the site to a specific product.
Visitors can opt-in to receive regular newsletters which are sent out via the content managed system. Following dispatch of each newsletter a report is generated showing how many were opened, how many clicked through to the site, which of these clicks turned into sales and total revenue generated.
The web site is available in five languages (English, French, German, Italian and Spanish) with pricing in Sterling and Euros to accommodate both UK visitors and those from outside the UK.
On the social networking side “Make your Mark” is a flash application developed and designed by iWeb which allows members to create their very own personalised wrestling avatar. Once created and enabled in their personal profile the avatar will represent the member whenever they write a review or post a blog. Depending on the level of activity on the site from purchases made, number of reviews written and blogs posted the profile power of the avatar increases which when reaching a certain level will allow access to unlock ‘more stuff’ for the avatar.
Wrestling fans can also keep up to date on tour dates, news, and their favourite superstar wrestlers with interviews, biographies, videos and photos.