Aggregation of Marginal Gains - Volume #2

The Importance of Visual Appearance

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see infographic above.

via:  www.kissmetrics.com


Subscribe via email

Sign up to get notifications of new posts by email.

Share this article

Posted in Design

Other posts you might like

It’s clear that video content is becoming a large contributor to the world we know today. We see it on…

Pinterest

How Pinterest could pin down more customers for your business As any professional web developer will tell you, social media…

Your website is one of the most important parts of your digital presence and, particularly for eCommerce sites, are the…

Call us on 01785 279920

Our friendly Magento experts are happy to answer your questions.

Follow us!

Get the latest eCommerce news, reviews and expert advice in your inbox.

To find out more about how we use your data, read our Privacy Policy