Dieter Rams “Less, But Better”
Pablo Picasso once said “Good Artists Copy Great Artists Steal” then Steve Jobs mention that in one interview long ago. We all know that Apple products are the best out there, there’s no doubt about it, and the main reason about that is because they have the best design. Jonhathan Ive, the chief industrial designer at Apple is a fantastic designer but it’s always good to know what and who inspired him to come up with the Apple product designs. We might think that they are pretty unique and new but when we look at Dieter Rams the Pablo Picasso’s quote makes even more sense.
Dieter Rams (born May 20, 1932 in Wiesbaden, Hesse) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design.
Rams studied architecture at the Werkkunstschule Wiesbaden as well as learning carpentry from 1943 to 1957. After working for the architect Otto Apel between 1953 and 1955 he joined the electronic devices manufacturer Braun where he became chief of design in 1961, a position he kept until 1995.
Rams once explained his design approach in the phrase “Weniger, aber besser” which freely translates as “Less, but better”. Rams and his staff designed many memorable products for Braun including the famous SK-4 record player and the high-quality ‘D’-series (D45, D46) of 35 mm film slide projectors. He is also known for designing the 606 Universal Shelving System by Vitsœ in 1960.
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