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How Can Web Design Affect Your Bounce Rate

One thing a blogger or an owner of a website needs to take into consideration of is its bounce rate. This is very important for it tells you on how many visitors are “bouncing” away on your site. A bounce rate determines the success or failure of a website.

“A term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.”  With this definition, we may say that the lower the bounce rate of your website is, the better. For this means that visitors are exploring more through your website’s content.

Reasons on Having High Bounce Rate

These are the common reasons why a website may have a high bounce rate:

1. Loading and Error Issues

Viewers are impatient when it comes in loading a website. If it takes too long to load, users tend to just close the window or find another site.

Few reasons that can slow the loading performance of your website:

Have you experienced where you went to a site and all you see is a code instead of the content that was supposed to be shown on the screen? Of course you will feel bad about it, so you just close it and find another website.

2. Poor Web Content

Another element viewers are looking for on a website is a good content. Good and enticing content gives your viewers a drive to read more and explore your site from one page to another.

Here are some characteristics a web content must have:


Viewers are good at recognizing if a website offers a well-informed content, for they are trying to find the most relevant and quality content related on what they are looking for. Put all the relevant information that is needed by all kinds of viewers. Also, always start from the most significant information. Your text is one way of promoting your site, so your better put relevant information on your content.


Grammar is very important to consider in writing an effective web content. When viewers see that your content is in good grammar, it gives them an impression that you are knowledgeable. A content that is well-written tend to bring viewers back again and again on the site. Also, it must be constructed well to give a professional look on your content.

Brief and Precise

Your viewers are impatient to read a lot, and they are always excited to have the information they want and go on. Make sure your content is brief, maybe at least 300 words and 600 at most. Also, you should balance your content to have a brief yet well-informed content.

It should also be precise. Your site’s content must give a clear explanation on what you want to convey.

Interesting and Entertaining

Even contents must be interesting to the eyes of your viewers and must give an entertainment. In this way, your viewers will have that excitement to read and explore on what your website offers. This also lessen the boredom they would feel even they are purely reading a text.

Original and Unique

Originality and uniqueness matter in everything.

Originality makes your content, as well as, your website to stand out from the rest of other related websites as yours. You can get ideas from others but never copy the same content.

Also, viewers does not want to read a content that is the similar with the most. They always want something new. Always try to put a twist on what idea you have in mind to make it unique.

Relevant and Attractive Headings

Headings are very important, because these are the first phrase your viewers will read. It should be relevant, where it directly describes your topic and if possible sums up everything you write. It should be attractive and drives curiosity on your viewers.

3. Poor Web Design

There are a lot of ways where you can decrease the amount of your bounce rate. But before anything else, start from the thing where you have all the control on what to choose from. Start decreasing your bounce rate by designing your website properly.

The design of a website is a great factor where you can decrease your website’s bounce rate. I have here the different components of a website and some tips on each to help you in getting a lower amount of bounce rate:

A domain name is a combination of letters, symbols or numbers that labels an entity on the Internet. It should be specific, unique and captivating. Remember that your domain name must reflect on what you are advertising for.

Web Interface

I know you don’t want your viewers to feel bored when viewing your site. Each viewers are expecting an attractive web design to make them feel excited to explore.

Usability is also one factor viewers are expecting on a website. A site with a user-friendly interface and navigation is a thumbs up on your viewers. This gives them comfort in browsing your website.

Creativity should also include on your component when we are talking about web interface. A beautiful background can attract viewers to explore your website, just make sure that your background is related to what you are promoting for. Also, never use more than one background on each page. This gives a thought to your users that when a background changes, they are stepping on another website.

Colours are also one way of bringing your viewers to go on your web page onto the other. Capture their attention by using attractive colours that is relevant on what you promote. Never use bright colors, this can irritate their eyes. Also, choose a color combination that could reflect your business or personality.


The first things your viewers may notice on your site is the header. Today, many websites have artistic or creative headers. In this way, you catch your viewers’ enjoyment and able to explore your website. So if your website does not have a nice header, they just tend to leave your website.


Navigation is very important on your website and for your viewers, this is their way on browsing the rest of your pages. So, if your navigation is not well-designed your viewers will just “bounce” away on other site.

A navigation should be:


Typography plays a big role in conveying a message on your site. You can use typography when you want to focus on something. Here are some tips when it comes to choosing your fonts:


Putting media is a great way in attracting viewers. When they got attracted, they tend to explore more of your site.

Balancing media and text is equal to a perfect web content.

These are the things viewers might consider as distraction when viewing a website:

Never put these on your website. I tell you, your viewers might get annoyed or distracted and just leave your site.

External Links

External links are hyperlinks on your website’s page where will lead you to another website.

As the definition says, it leads on another website. This is not your purpose, your purpose is your viewers to stay on your website as long as possible. So, avoid putting too much external links on your site to avoid high bounce rate.


Interaction between you and your viewers is a good way on letting them be back again on your site. For bloggers, interactions can be a great way to give a good amount of bounce rate on your blog.

Here are some ways to create an interaction on your site:


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Posted in Digital Marketing, eCommerce

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