Magento Imagine Awards 2019 Finalist

Foodily: Recipe Social Networking

There’s plenty recipe search sites on the web available to cooks, including AllRecipes, Epicurious, FoodTV and many others. Foodily is attempting to make recipe search more social today with an in-depth Facebook integration, menu planning, and more.

Foodily aggregates recipes from big name chefs on sites like FoodTV to up and coming bloggers. Results are actually presented side-by-side, which makes comparing recipes and ingredients side by side. It also makes searching for a recipe more like browsing through your latest Food&Wine magazine.

Through an integration with Facebook, recipes “liked” on Foodily will appear in your Facebook feed, and recipes your friends like will appear in your Foodily recipe search. Foodily also will allows anyone to create a Facebook event invitation that includes a menu, allowing friends to see what dishes are planned for events like dinner parties or pot lucks. Friends can comment on the menu, share their feedback and add additional dishes they want to bring.

While the recipe search engine space is crowded, what could help Foodily stand out is its social features, especially the menu integration with Facebook. Founded by former Yahoo employees, Andrea Cutright and Hillary Mickell, Foodily has raised $5 million from Index Ventures.


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Posted in Development, eCommerce

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