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Microsoft’s Acquisition of Skype

Microsoft have taken a very bold, and now it seems strategic, move of acquiring Internet Telephony pioneer Skype. Skype has over 170 million connected users and over 207 billion minutes of voice and video conversations in 2010 alone. Microsoft confirm this move on their website (click here)

Microsoft hope for this move to “increase the accessibility of real-time video and voice communications, bringing benefits to both consumers and enterprise users and generating significant new business and revenue opportunities. The combination will extend Skype’s world-class brand and the reach of its networked platform, while enhancing Microsoft’s existing portfolio of real-time communications products and services.”

Microsoft said they will continue the development of the application for both their native OS (Windows) and third party operating such as Apple.

During the period of Acquisition a With that query in mind, Qriously, a service that measures public sentiment in real-time on smartphones, went out to get the data. The company asked 1500 smartphone users if buying Skype is a ‘win,’ or a ‘fail’ for Microsoft:


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Posted in Development, Digital Marketing

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