Magento Imagine Awards 2019 Finalist

Microsoft’s Acquisition of Skype

Microsoft have taken a very bold, and now it seems strategic, move of acquiring Internet Telephony pioneer Skype. Skype has over 170 million connected users and over 207 billion minutes of voice and video conversations in 2010 alone. Microsoft confirm this move on their website (click here)

Microsoft hope for this move to “increase the accessibility of real-time video and voice communications, bringing benefits to both consumers and enterprise users and generating significant new business and revenue opportunities. The combination will extend Skype’s world-class brand and the reach of its networked platform, while enhancing Microsoft’s existing portfolio of real-time communications products and services.”

Microsoft said they will continue the development of the application for both their native OS (Windows) and third party operating such as Apple.

During the period of Acquisition a With that query in mind, Qriously, a service that measures public sentiment in real-time on smartphones, went out to get the data. The company asked 1500 smartphone users if buying Skype is a ‘win,’ or a ‘fail’ for Microsoft:

Subscribe via email

Sign up to get notifications of new posts by email.

Share this article

Posted in Development, Digital Marketing

Other posts you might like

Starting from Wednesday 13th January 2016 Microsoft will drop support for all but their latest version of Internet Explorer and…

Apple and Microsoft are locking horns over the trademark of the term “App Store”, with the Cupertino Mac-maker fighting back…

US regulators are poised to launch a formal investigation into whether Google has abused its dominance on the internet, according…

Call us on 01785 279920

Our friendly Magento experts are happy to answer your questions.

Follow us!

Get the latest eCommerce news, reviews and expert advice in your inbox.

To find out more about how we use your data, read our Privacy Policy