Nokia ditch the Ovi brand

Nokia are to stop using the Ovi brand for their rushed reaction to Apple’s app store and iTunes.

The company said it planned to wind up the four-year-old project and would be offering services under the Nokia name in future.

The Ovi store, or should I now say the Nokia App store has a worldwide user base which downloads on average five million products every day.

Nokia said; “The main reason for this change is so we can leverage the high-value of the Nokia master brand to better support future plans to deliver disruptive and compelling mobile experiences globally.”