This week Nick and Ian visited the “ad:tech” exhibition in London to get bang up to date on all the latest trends in online marketing. The pace at which emerging digital trends are developing is mind boggling, so we wanted to gather all the latest information to share with our customers to maximise their business opportunities.

We spoke with loads of people at the event and the really hot topics right now are social marketing through channels such as Facebook and Twitter, mobile marketing and analytics.

The most incredible prediction of the day is that tablet usage (e.g. iPad) is expected to soar from 4% in 2011 to 35% by 2015.

There were a lot of new interesting products and we were especially impressed with the variety of software now available for analysing and responding to social media to help improve conversion.

It was a productive day and we look forward to rolling out our discoveries for our clients.