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iWeb is popping corks having being awarded the contract to design the new website for London based Fyshe Limited. Fyshe is the adidas motorsport partner, whose responsibilities include licensed manufacturing of functional racewear and distribution of adidas motorsport equipment worldwide.

The new website will contain a comprehensive range of adidas functional racewear products that combine safety, performance and comfort. The range includes racing boots, fireproof underwear, gloves and teamwear. In addition the website will be showcasing a new range of adidas karting boots.

iWeb will design a completely new eCommerce web design for Race-Boots that is clean, sleek and stylish. The top priority is to create a portal to engage customers and encourage them to return for up to the minute product information, racing news and views, event information and live results.

In the shopping section of the site, visitors from around the globe will be able to browse, wish list and purchase products all photographed to highlight the technical and design features.

adidas has a long heritage with motor sport and continues to work in cooperation with some of the world’s leading drivers, who have recently included David Coulthard, Bernd Schneider and Jacques Villeneuve, to provide them with technical racing boots that meet their exacting demands.

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Posted in Design, Development, eCommerce, iWeb

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