Mercury Music Prize nominee and popular folk musician, Seth Lakeman, launched his new album ‘Tales Through the Barrel House’ for pre-order exclusively through Propermusic.com last Friday 4th November.
To promote the launch, the artist ran a competition for the first 1000 pre-orders to win a signed copy of the CD, which was promoted to his 20,000 strong mailing list. The response by fans to win a signed copy was overwhelming. In just 70 minutes the stock of signed copies was completely sold out. With the website processing orders every few seconds without breaking a sweat.
The iWeb platform handled the huge surge in traffic completely without incident. This was thanks to the propermusic.com website using a blend of iWeb’s expertise including a highly optimised coding framework and advanced content caching. Propermusic.com handled 200 content requests per second for a sustained period of time and the site remained completely responsive throughout.