Facebook Pages

A Facebook Page is the public home for an organisation or entity on Facebook. Whether this be a brand, company, sports team, or public figure for example, it should be something that someone can “like”.

Examples of huge brands with Facebook Pages

Page Tabs & Apps

Facebook Pages can be tailored to deliver a user experience relevant for your target audience using custom page tabs and applications. This enables you to create an experience for your users that is unique and engaging. Each Page comes bundled with some functionality by default, such as the Wall and Info. There are also hundreds of pre-written applications available on Facebook that can be installed and re-purposed for use on your Facebook Page. Bespoke applications or tabs can also be created to meet your exact requirements when there are no applications available. It is impossible to list all possible uses for a Facebook Page, but the following points give an insight into a few of the popular methods. There are literally thousands of applications that can be added to your Facebook Page, which can be found by using the global search in Facebook directly.

1. Home / Welcome Tab

Each Facebook Page can have it’s own ‘Home’, which is essentially treated as the homepage equivalent of your Facebook Page.

2. Branded Banner

Every Facebook Page is allowed one main profile picture. Most Facebook pages that you see do not take full advantage of this space, and simply upload a small logo. To help maximise potential in this area, a bespoke banner can be designed similar to skyscraper adverts that are common across the Internet. This can help re-enforce your branding, and help to boost promotions currently running in the business.

3. Wall

The Facebook Wall is a platform which enables you to post short status updates, such as news updates. When popular, these updates are fed into your fan’s news feeds, and can often have a viral effect on engaging large amounts of users.

Some examples of content used on the Wall…

4. Media sharing

5. RSS / Blog Syndication

6. Customer Service & Communication

7. Promotion, Competition, Freebies

Create bespoke sections to offer free product samples, setup promotional codes specifically for Facebook users, and run competitions.

8. Email Marketing

Install MailChimp or Constant Contact to your Facebook Page to continue to build your email marketing through this social media channel. Both the MailChimp and Constant Contact Facebook Apps allow you to collect email addresses for the purpose of email marketing. Mail Chimp and certain other email marketing providers also allow you to post newsletter campaigns directly to your Facebook Wall and Facebook Page when you send out a campaign, for that added extra bit of engagement.

9. eCommerce (or F-commerce)

It is now possible to sell your products directly through a Facebook Page, via 3rd party applications such as Zibaba. Offer fan-only discounts, create coupons, customisable look-and-feel to meet your branding, and sold through PayPal.

10. Local Businesses

11. Bespoke Applications / Content Pages

Facebook offer an extremely flexible platform for custom applications to be created. In the event that what you are looking for does not exist, then it is likely that it will be possible to achieve. If you have some interesting content


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