The web is constantly evolving, and with this comes new trends and technologies. Social Media Marketing is the process of building traffic and attention through social media websites, such as Facebook and Twitter.

There are literally hundreds of social media websites out there, and it’s impossible to keep up with all of these. This document highlights some of the more prominent social media websites, and some of popular ways to get involved with them, and setup your website for more involvement in social media.

1. Your Brand & Reputation

Facebook now report to have over 750 million active users, with Twitter reporting in the region of 200 million accounts. With this amount of traction, social media is almost impossible to ignore within any business model. Social media users now expect to find some form of a business presence in this channel, even more so for those companies with higher profile brands. Interacting with your customers through social media channels can increase your trustworthiness through good communication, and is a valuable method for spreading your branding message and building brand recognition.

2. New Customer Acquisition

Generating new leads is core to the success of most business models, especially those that operate in an eCommerce environment. Building your business through social media marketing channels will to generate relevant, targetable leads that have a direct interest in your market.

3. Search Engine Ranking Influence

Search engines such as Google and Bing explicitly state that user interaction within social media websites are a direct factor in the ranking of their search engine results pages. Google now display real time search results with a direct feed from twitter, and links back from all social media websites give a healthy boost to your search engine ranking.

4. Traffic Generation

Wherever your online marketing efforts lie, whether in PPC, SEO, or another channel; your ultimate purpose is to generate traffic to your website with the aim of converting that traffic into customers. Social media websites offer you another channel to help grow your traffic sources.

5. Customer Service, Feedback & Enhanced CRM

Connecting with your users through social channels offers a more personalised experience, and can help to build stronger bonds through your communication. Certain platforms can also offer the opportunity for you to build feedback, reviews, and allow you to offer another channel for your customer service.

6. Social Engagement

Social platforms are addictive and viral – the sheer number of users and the amount of time spent on these channels proves this. Social channels offer platforms for user-to-user communication; as well as a business to user communication. Social media marketing as a whole helps build growth in social engagement with your users, and is a channel that should not be ignored.