A quarter of all your eCommerce website traffic will soon come through mobile platforms

The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers interact with search engines faster than anybody anticipated. A recent study by eCommerce software company, Marin indicates that mobile devices will account for 25% of all paid-search clicks on Google by the end of this year. That can only be good news if you’re in the online marketplace. But it’s also all the more reason to ensure your eCommerce website design is optimised for mobiles. This is where a professional web development company like iWeb can give your business the advantage.

This rapid increase is mainly down to the rising popularity of smart phones – not just the ubiquitous iPhone, but Android-based devices too. However, the platform to really watch out for is the tablet – i.e. the iPad. Although still not all that common in most households, they’ll be delivering around half of those mobile hits to your eCommerce website by the end of the year.

Yet there is some evidence to suggest that mobile platforms don’t deliver as many conversions as PC browsing from the home. The reason for this is thought to be that whilst people may check out an item on an eCommerce website with a view to purchase whilst out and about, they may well be just buying in a high street store. However, iPad browsing may make all the difference – being a convenient mixture of both mobile and PC.

It all indicates that cross-marketing is a must for any eCommerce business. It’s also essential that professional web developers get to grips with the way the online marketplace is changing. So if you want your business to benefit from the burgeoning popularity of mobile e-commerce, you should have a word with iWeb today.