As any professional web developer will tell you, social media integration is now an essential factor in eCommerce website design. We all know about the likes of Twitter and Facebook, but there’s a new kid on the block that’s currently making waves. It’s called Pinterest and it’s already grown rapidly in the USA. That success is sure to be repeated on this side of the pond too. If you like to keep one step ahead with your eCommerce website, it would be a smart idea to think about how Pinterest could help you reach more customers.
Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections and ‘like’ photos. Pinterest describes its mission as being to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing.
The platform is closely affiliated with Twitter and Facebook – so it already offers a huge network of potential customers for your eCommerce website. The reason for its fast-growing appeal is a simple layout and a visual-dominated interface that’s very attractive to the casual Internet browser. Perhaps for this reason, its user base has been predominantly female up until now – although plenty of males are now coming aboard too.
There’s evidence that Pinterest is driving more customers to websites and blogs than YouTube, Google+ and LinkedIn combined. It’s proving to be a powerful source of recommendations – and that potentially means more site traffic for your business. Pinterest offers a means of window-shopping as users post pictures of what’s happening in their lives. After all, if your customer has a pair of new shoes they want to show off, ‘pinning’ a picture to the wall for everybody to see is a natural way of sharing. It’s turning into an online word-of-mouth phenomenon that your business needs to be a part of.
As with all social media marketing, an indirect approach works best. Rather than post product shots and try the hard sell, you need to demonstrate that you understand your customers and are just like them. So share things that you like, things you know they might like and ideas that might be helpful.
On a more practical level, Pinterest is a highly visual medium, so your shots and graphic design should be top notch in order to attract attention. You should also ensure that the inevitable Pinterest button is added to your web pages too. A professional website developer like iWeb can always help here.
The influence of social media on sales is growing by the day and there are already plenty of huge names in the frame. However, Pinterest is shaping up to be a real contender. If you’d like help and advice on how your business can take advantage, don’t hesitate to contact iWeb today. Our expert eCommerce website design professionals are always one step ahead of the game.
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