This coming Friday all website owners will be forced to comply with the new EU cookie law directive. Failure to do so can result in a maximum penalty of £500,000.
However the law is difficult to interpret and there is no definitive stance on the directive. There is also much debate about enforcing penalties for non-compliance. The opt in scenario would no doubt be confusing to many users and opting out means features within the site would not work.
You can find more information on this directive at the ICO website http://www.ico.gov.uk/
Please contact us if you would like to discuss how this new directive could effect you and the changes we can make to your site.