Choosing iWeb to design their eCommerce web site proved to be an intelligent choice for educational resource specialist, Smart Learning. Originally launched in 2000, Smart Learning provides teaching aid materials in book and digital formats for schools and individuals around the world. Their award-winning product range covers subjects such as English, ICT, Phonics, PSHE and Science for a wide student age range.
Our skilled designers at iWeb provided an eCommerce solution based on the Magento platform – specifically designed as a response to the emerging needs of today’s online merchants. We rose to the challenge by creating an eCommerce store with custom product pages displaying Smart Learning’s extensive catalogue of educational materials. This made it easier for physical items to be pre-ordered and purchased, as well as allowing for the download of digital products anywhere in the world.
For a speedier checkout and to ensure accurate delivery, we installed an Edubase feature that stores the addresses and details of UK schools – allowing for faster ordering and better record-keeping. Non-schools customers can also enter their post code to automatically find their address – so less tedious form-filling.
Smart Learning can also make use of their customer database for marketing campaigns with Dotmailer e-mail integration. This collects customer data and enables more accurate targeting of e-mail shots.
The Magento solution provided by iWeb also includes full back office integration to enhance the ordering and delivering of educational materials.
Smart Learning are delighted with the results – which goes to show that there is little you can teach iWeb when it comes to Magento eCommerce web design. We can help you raise your profile in the online marketplace too – so why not get in touch and find out more?
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