Magento sparkles for jewellery eCommerce business

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Bespoke Jewellers, ShaSha know more than most about the importance of looking good to stand out from the crowd. So when they moved their Watford retail outlet online they chose iWeb to develop an eCommerce web site that was not only looked stunning, but worked hard for their business too.

ShaSha specialise in gold, silver, Swarovski elements and pearls and can make bespoke jewellery on request. So the new web site needed to be able to display the range of options available and offer visitors a seamless shopping experience.

Magento proved to be an easy choice of platform for the ShaSha web site. It’s already being used for thousands of eCommerce web sites all over the world and remains the most popular option by far. As it’s an open source platform, it’s free and requires no additional licence – that means lower development costs for our clients. Needless to say, iWeb are the Magento experts and we designed a site that’s perfectly suited for ShaSha.

To help customers find the item they’re looking for, iWeb included product filtering. This allows users to specify factors like price, colour, shape and type to easily find their perfect piece of jewellery. If the visitor is looking for a gift, they also have to option to purchase gift cards so that their loved one can choose for themselves and use it to pay online.

When it comes to actually purchasing items, it doesn’t pay to make it difficult or complicated – so a simple, single page checkout with persistent cart encourages customers to buy at the point where they’re thrilled by the beautiful jewellery they’ve found. And so that ShaSha can keep them up to date with the latest designs, iWeb has built in a blog feature using the highly popular WordPress web based software.

ShaSha are delighted with their new Magento eCommerce site, which looks fantastic but performs even better. If you’d like iWeb expertise to benefit your business too, give us a call. We’d be your perfect accessory.

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