Technological advances make it possible for all business, large and small, to compete in a growing global marketplace. It’s critical that businesses take advantage of these advances in technology and train their employees to use them productively. Is your company using the latest technology to be competitive in a global economy? By utilizing technology to the fullest, your business can be a successful and “tech savvy” firm. The following twenty-five examples of technology advances can help you decide what changes your business needs to adopt to join the expanding global community.

Website – Every business needs a website. It is one of the greatest marketing tools available to every category of business. Your website is a global storefront to showcase your products and services. You can build a mailing list, show videos, conduct surveys, as well as explain your company philosophy and purpose. Make sure your website is up to date and using the latest coding languages.

Content – Quality content is critical to a “tech savvy” business. Visitors return to sites that offer valuable content. Pretty colors and graphics are not of any value. Evaluate your website to be sure content is valuable to customers, and update your site regularly.

Mobi-Ready Website – It’s important to have your web site mobi-ready. The majority of people use smart phones to plan their day, read their email, and search the web. They don’t waste time on sites that do not appear correctly on their phone screen. Your web designer can quickly bring your site into mobi-ready compliance.

Mobile App – Mobile apps allow customers to experience your product on their phone or tablet. One example is a beauty shop app that allows the viewer to see how they look with a different color or style of hair. Use mobile apps to sell your product.

QR Code – Every business needs a QR, quick response, code to place on their websites, on signs, and on other printed material. Your QR code provides important information the viewer can scan with a smart phone. The QR code is a small black and white square that contains whatever business data you have included. An online search will provide websites where you can make your QR code for free.

White Papers– White papers are detailed documents explaining how various products are designed and constructed, how products are to be used, safety concerns, and any other topic that directly relates to your products or services. Write white papers in a pdf format for easy downloading. A good technical writer can turn a white paper into an excellent selling tool.

Newsletters – Newsletters keep customers and potential customers apprised of new products and services. Offer coupons and holiday specials to increase sales.

Smart Phones – Whether you are an android fan or an iPhone fan, a smart phone for your business keeps you connected to employees, at home, on the road, and in the office. Your phone gives you access to social media sites, and makes it possible to post new product information, pictures, and videos from any location, as well as check on the competition. Your smart phone is a mini computer that puts you in constant contact with your employees, clients, and competition. If your company is not presently taking advantage of the many benefits of smart phones, do it today.

Tablets – The iPad and other tablets are quickly becoming important business and sales tools. Tablets are lightweight and fit into a briefcase easily. They are an alternative to a computer and keep you connected to clients and employees. Connection is the key to success, and tablets are a great way to stay connected. Use your tablet for new product line presentations to current clients and potential clients. Tablets are also great tools for sales support. The iPad is ten inches, while most other pads are seven inches. Choose the one that works best for you.

Webinars – Webinars are helpful to business in several ways. If your business sells a product that requires training, a webinar is the perfect solution. Clients in numerous locations can all tune into the webinar training program saving your company time and money. Webinars can be used for training your sales staff and for new product presentations. A webinar is another communication tool that moves your company into the “tech savvy” category.

Video Calls – Save time and money with video calls and conferencing. Talk face to face with clients or customers anywhere in the world. Watch your business grow when you add this personal touch.

Podcasts – Create podcasts that can be downloaded from your website. Podcasts can contain promotional or instructional information about products and services offered by your company. Customers enjoy the convenience of listening to podcasts at their leisure.

Video Tutorials­ – Many people are visual, and an instructional video can sell products. Include video tutorials on your website.

eBooks – Depending on the nature of your products or services, an eBook may prove to be an excellent sales tool. Use eBooks for training new employees or as instructional material for customers and clients.

Online Appointments – Allow clients and customers to make appointments online. Don’t ask them to fill out a lot of information, and reward them with a message that states someone will call them. Build trust and gain customers by completing the appointment online.

Blog – Blogs are written person to person, and often develop a regular following when posts are added a few times a week. Customers want to know what you think about, how you choose products, why you offer a certain service, why they should use your business, and why your employees are the best. Use your blog to have regular conversations with your customer base.

Coupon Codes – Introduce new products and services with coupon codes on your website. Coupon codes offer the new consumer an incentive to become acquainted with your business, and it’s a nice reward for established customers. Coupons will always be in style, but the style of coupons has changed.

Twitter – Social networking is here to stay. Twitter makes it possible for you to send short messages to your customers. It’s perfect for announcements of sales, new products, new staff. A mini blog, Twitter allows a maximum of 140 characters to communicate your message.

Facebook – Facebook is the best-known social media. Businesses can set up a page with information, pictures, and videos about their business. Buttons allow visitors to “like” your page and promote it to their friends. Place a “like” button on your website to make it easy for visitors to promote your Facebook page.

Linkedin – Linkedin is a social networking site designed to make it easy for businesses to network with each other. Individuals seeking employments post their resumes, and independent contractors use Linkedin to get their message to businesses. Linked in is a great business to business networking site.

Security – Is your website secure? Security is the most important aspect of a website. Your website must be a safe location to conduct business. Don’t scrimp when it comes to security. You lose more than a few dollars if your customer’s information is compromised. You lose your reputation, which is priceless.

Cloud Document Storage – Cloud computing is an emerging technology. Cloud document storage allows businesses to save money, improve security of business sensitive documents, and increase productivity. Your important business documents are safe in case of a robbery, fire, or other unexpected disaster.

Shared Infrastructure – Shared infrastructure is another cloud computing opportunity that makes it possible to have state-of-the-art infrastructure that is shared with other companies. It levels the playing field for smaller businesses seeking to enter the global market. It saves space and money for every size business. Having in-house infrastructure occurs the additional expense of maintenance with a salaried employee or a manufacturers technician. Those expenses disappear with shared infrastructure.

Software As A Service – Scaleable software costs are a huge benefit to business. Software that would otherwise be too expensive for some businesses is made affordable when no license fees are involved. Having access to the latest technology affords small businesses the opportunity to evolve in a global business community.

Green Policies – Being “green” by making wise technology choices benefits your company, your employees, and your community. Reducing the use of paper and ink, cutting back on energy consumption, sharing services, saving on fuel costs with webinars, podcasts, and video conferencing, in addition to using electronic mail and newsletters, saves our natural resources and your money.

Implementing any or all of these technology answers will move your company further into the “tech savvy” category. Technology gives your company advantages never dreamed of in the last century. The world market is opened up to everyone through multiple emerging technologies in the fields of communication and electronic document transmission. Whether your goal is to work with global companies or to increase your global consumer base, your company needs to be “tech savvy” by implementing state-of-the-art technology and using the best technology tools.