Magento Imagine Awards 2019 Finalist

For global e-commerce, Magento offers tools you can trust

The Ox brand of top quality tools and machinery originated in Australia in 1974 and established an unrivalled reputation for toughness and reliability. Since then, the brand has been launched in other territories too – including the UK last year. To help strengthen their online presence, the company came to iWeb to take advantage of our expertise in designing eCommerce web sites.


The challenge for iWeb was to develop web sites for various countries – each with varying catalogues of Ox Tools. These included Canada, New Zealand and the USA, as well as non-English speaking countries like France, the Netherlands, Spain and Sweden.

To achieve this, we chose Magento – easily the most popular eCommerce platform in the world today. Because it’s open source, all the expensive development time has already been carried out by a dedicated global community. This means that it’s not only more affordable for our clients, but highly customisable too.

One of the key Magento features used was its international multi-store. This allows for management of multiple websites and stores within one installation – extremely useful when dealing with various territories that have different catalogues in other languages. All sites are also hosted on a global Content Delivery Network (CDN) of multiple servers. This means that rather than being slowed down by having to access the UK site alone, users are instead directed to a server closer to their own location. This speeds up data transfer and makes everything run much more smoothly.

Other useful global features which will soon be implemented are a dealer locator so that visitors can find their nearest stockist, no matter where they are in the world. An advanced Solr search facility also allows users to find the appropriate item in their local Ox tools catalogue with specific criteria – including plurals (trowels, shovels, etc.).

The new Ox Tools eCommerce web site is a major project for iWeb for a brand set to really make its mark. Thanks to our expertise, they’ve been able to successfully expand into the online marketplace and reach customers around the world. If you’d like our experienced team to do the same for your project, why not get in touch?

Subscribe via email

Sign up to get notifications of new posts by email.

Share this article

Posted in iWeb

Other posts you might like

Fashion brand, CYW by Urbanz prides itself in being the exact opposite of dull and boring. It’s stands for ‘Colour…

Some of the UK’s top brand names are migrating to the Magento eCommerce platform. Companies like Early Learning, Harvey Nichols,…

In Ireland, Xtra-vision is an iconic retailer specialising mainly in the renting and selling of films and games. It’s hugely…

Call us on 01785 279920

Our friendly Magento experts are happy to answer your questions.

Follow us!

Get the latest eCommerce news, reviews and expert advice in your inbox.

To find out more about how we use your data, read our Privacy Policy