247 Blinds has a mission to deliver “uncompromising quality at unbeatable prices”. It’s a statement that could also apply to iWeb’s Magento solution for their new eCommerce web site. Magento is an open source dedicated eCommerce platform developed by a huge global community – with a vast range of plug-ins that make it highly individual and customisable. With no need for extra development time, iWeb can pass the saving on to our clients.
247 have the most comprehensive online range of blinds available in the UK – so the challenge for iWeb’s expert Magento team was to find a way to convey the sheer choice available to visiting customers on the company’s eCommerce web site. One of the Magento features we incorporated was a ‘lazy load’ on pages with product lists and categories. With this feature, instead of clicking between numbered pages to see the whole range, it gradually loads all products as you scroll down the one page – a kind of infinite scroll that leaves the impression of endless choice.
The customisable theme continues with a product builder that uses advanced pricing matrices. This feature allows customers to enter dimensions and other key information to obtain an exact price on the blinds they’re interested in. For 247 Blinds, iWeb provided a custom sorting algorithm based on colour and range seniority that offers full control over how every product and range is displayed to the user.
The checkout procedure is also fully customised, with the shipping options – including Fast Track delivery- at the ‘basket’ level rather than the checkout. Customers benefit from a ‘quick cart’ facility to obtain free samples – and all this is fully integrated into Magento registration process. The customer services checkout also offers a Secure Trading MOTO service for orders taken by phone, fax or mail.
Magento helps 247 Blinds take care of business too, with full back office integration – including control of all order and delivery processing. And with advanced SEO capabilities – including extended META control ‘out of the box’ – the new site will reach more customers by doing more to attract and be listed higher on search engines too.
Nowadays it’s crucial that any eCommerce web site caters for mobile devices too, as this represents a huge, rapidly expanding market. The new 247 Blinds site is fully optimised for the popular Apple iPad as well as other platforms that enable casual browsing on the move.
With the 247 Blinds site, iWeb have demonstrated that although Magento is a standard eCommerce platform throughout the world, it can be customised to meet your exact requirements. Our skilled team can give the same individual attention to your project too. So if you want tailor-made quality at an ‘off the peg’ price, get in touch with iWeb.
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