Magento comes with many many features by default and it is impossible to choose the best ones. Here are just 5 reasons why you should choose Magento for your eCommerce business.

1. Search Engine Optimisation by default.

Magento was designed from the ground up to include many features aimed at maketing and improving customer relations. Search Engine Optimisation comes built in and makes the most of universally recognised techniques such as SEO friendly URLs, customised titles and meta tags for products and categories and automatically generated sitemaps enabling your eCommerce store’s products to be indexed by search engines quickly and easily.

2. Multiple Payment and Shipping Methods

It is well known that a key factor in attaining conversions on eCommerce websites is the choice of payment and shipping options provided to the customer at checkout. Magento comes with a range of payment methods including Paypal (Website Payments Standard, Website Payments Pro and Express Checkout),, saved credit card, cheque/money order and a few others. However, thanks to Magento’s Connect extension library you can simply add your preferred payment method such as Worldpay or Sagepay easily and quickly.

Support for different shipping methods is provided including flat rate and free shipping . Popular couriers DHL, Fedex and UPS are supported out of the box too with other couriers and shipping methods just a few clicks away.

3. Flexible Product and Category Options

Magento’s product catalogue is extremely flexible and will allow you to create a customisable product easily and efficiently. You can create a simple product such as a book through to products that are configurable (size, colour etc). Products can be grouped in bundles and different pricing can be configured for each combination of the product attributes. Other product types include virtual products (for example, a subscription or a service) and downloadable products such as music.

Product categorisation is flexible and easy to do allowing you to assign your product to as many categories and sub-categories as you need. In addition to this, Magento allow you to create different price points for different customer groups, such as wholesalers and retailers.

4. Simple Cart and One Page Checkout

The cart and checkout flow has been simplified in Magento to minimise the number of steps your customers need to take to complete their purchase. The One Page Checkout process takes care of registration or guest checkout, billing and delivery details, payment and shipping options and payment all in one easy to use screen.

Other features of Magento’s checkout are: delivery to multiple addresses, saved cart, vouchers, gift messages, saved payment cards and more. Many more cart and checkout features are available from the Magento Connect extension store.

5. Rich Customer Account and Management

At the heart of every eCommerce website is its customers and Magento caters for these with a very comprehensive Customer Account and Management feature set.

Registered customers have a great choice of options when they log-in to your Magento eCommerce store. Multiple billing and shipping addresses, newsletter subscription management, order history and product reviews are just some of the options available.

From the admin area you can create orders and invoices on behalf of customers, view current or past orders, manage customer account details, change passwords and addresses and view sales statistics. You can also create customer groups allowing you to set up pricing, shipping and other rules for different groups of customer.

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