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Magento eCommerce works harder for people with senses working overtime

Sensory Direct offer a range of unique and specialised products, requiring iWeb to deliver a web site that could reach a specific market. The company makes products aimed at carers, therapists, hospitals and schools that work with people who have sensory deprivation issues – often those with autism. Weighted Therapy products allow those who are ‘sensory seeking’ to relax, sleep, focus and have better awareness of their bodies.

We produced a customised web site design based on the highly popular Magento e-commerce platform. Because it’s open source, most of the development has already been carried out by a global network. Not only is it supremely flexible, it’s more affordable for our clients too.

The Sensory Direct site is designed to make doing business online easier and to meet the needs of a highly specialised audience. As well as offering full back office integration to handle day-to day-stock and delivery processing, the site also makes paying easier for customers through full integration with Paypal/Sagepay. Form-filling is kept to a minimum too, with a handy postcode address look-up facility.

This advanced eCommerce web site also has a special features designed to improve conversion rates, even when customers abandon their purchase midway. Should this happen, an e-mail is sent to the address provided to ask if there was a problem and offering quick restoration of the checkout order. This also promotes a more caring approach to customer services.

Due to the specialist nature of Weighted Therapy products, the Sensory Direct web site also includes substantial editorial content. This ranges from general FAQs, useful resources and testimonials from previous customers to articles and newsletters aimed at parents and

professional carers. And because of the medically beneficial nature of the range, advice is also given on VAT exemption, as well as offering the option to declare this at the checkout.

The Sensory Direct eCommerce web site proves that iWeb has the expertise and ability to help any product reach any market. If you’d like to set us our next challenge and improve your online presence, why not get in touch?

Website – www.sensorydirect.com

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Posted in Content Management, eCommerce, iWeb

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