247 Curtains have one of the largest ranges of made to measure and ready-made curtains and curtain poles in the online marketplace. When they needed an eCommerce web site to convey that huge choice, they turned to the experts at iWeb.

We delivered a solution based on Magento – the most popular eCommerce platform in the world. Magento has been developed by a global community – so not only is it more affordable, there are plenty of customisation options available too.

One of these is Multi-Store, which allows products, customer accounts, etc. to be shared across multiple stores – so customers only need register once and entire product ranges can be updated for all stores via one CMS. The 247 Curtains web site greatly benefits from this facility, making content management much easier.


In order to better illustrate, the massive range that 247 Curtains offer, we also included another Magento feature called ‘lazy loading’. As the user scrolls down the page to look at products, more and more options begin to appear – giving the illusion of an endless choice. It also prevents having to click on another page number to see the rest of the range.

Choosing curtains is obviously dependent on size. So iWeb included a product builder that uses advanced pricing matrices. This feature allows customers to enter dimensions and other key information to obtain an exact price on the curtain style they’re interested in. There’s also a custom sorting algorithm based on colour and range seniority that offers full control over how every product and range is displayed to the user. Customers can also choose from matching cushions, valances, tiebacks etc. on the same page.


We also added Fast Track delivery at the ‘basket’ level rather than the checkout. The checkout itself benefits from 128-bit Secure Socket Layer (SSL) architecture, protecting all personal details as well as payment processing.

The 247 is a great example of how Magento’s flexibility allows it to adapt to to the needs of the individual eCommerce retailer. The iWeb expert team can customise Magento so that it’s tailored towards your online business too. So why not get in touch and find out more?