Brand Outlet is an online trader that sources and buys the very best authentic international designer brands for men and women and then sells them on at prices that undercut the competition. They needed an eCommerce web site that was both attractive to customers and flexible enough to adapt to an ever-changing stock inventory. The always fashionable designer team at iWeb demonstrated that they know something about intelligent online shopping too.
The Brand Outlet eCommerce web site is one of iWeb’s first to use Brightpearl – the business software system that integrates a range of different business functions – including accounting, CRM, inventory management, projects, helpdesk, POS, purchasing, and sales order management. The iWeb team produced a bespoke add-on module for Brightpearl that allowed for configurable products to be created – essential to take in Brand Outlet’s wide product range. We also built in full back office integration so that stock and deliveries can be easily managed.
Customers can pay for their designer items through Adyen – an outsourced payment solution that enables merchants to accept payments from anywhere in the world. To better interact with customers and enhance the company’s brand, iWeb also created custom e-mail templates.
The Brand Outlet web site demonstrates that iWeb can add tailor-made functionality to your eCommerce web site. So why settle for cheap knock-offs in the online marketplace? Talk to iWeb and experience the designer difference.
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