Since 2008, the Nail & Beauty Link has been a leading wholesale distributor of nail care and beauty supplies to salons throughout the UK and Europe. With a wide and varied selection of products, the company needed a business-to-business eCommerce web site that was both hardworking and attractive. The experienced team at iWeb gave it the full online makeover.
We delivered a bespoke design solution based on the popular Magento eCommerce platform. Because Magento is open source, most of the expensive development work has already been carried out by a global community. This has resulted in a flexible and versatile platform that can be customised and made affordable for iWeb clients.
Although it’s a trade site, we recognised that that beauty business is also about people and personality. So to help users with their orders, we included a LiveChat facility. Visitors can engage with one of the Nail & Beauty Link customer service team at any time for assistance or even just a gossip.
Customers can pay for their orders through various options – including the leading Paypal and Barclaycard ePDQ facilities. The checkout system is also fully integrated with the Barclaycard ePDQ solution for accepting card payment on the internet and offers maximum security.
As the Nail & Beauty Link deliver throughout Europe and often beyond, there are complex variations in shipping rates – not least because some of the items are flammable (like nail polish). The iWeb designed checkout system ensures the customer is fully informed of all delivery options and costs – whether by next day courier or parcel post. Magento also allows for full back office integration with the company’s warehouse.
The Nail & Beauty Link demonstrates that although the iWeb design team won’t win any beauty contests, we do know our stuff when it comes to building Magento eCommerce websites. If you’d like us to add extra gloss to your project, why not get in touch?
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