Building supplier given a stronger foundation in the online marketplace
Building Supplies Online is a Banbury-based business who – as their name suggests – offer a wide range of products for the building and construction industry. In fact, they have over 37,000 available from their showroom or through web sales. With such a huge and varied stock, their previous web site was slow and struggling to cope with the demands of online orders and deliveries. So the company came to iWeb for a solution that would give BSO more of a competitive edge and meets the demands of today’s eCommerce marketplace.
The experts at iWeb delivered a state-of-the-art e-commerce web site based on the highly popular Magento platform. As well as an enhanced design, it features bespoke data integration for better stock management. The first task for the iWeb team was to improve navigation around the site for BSO’s customers. Previously it had been difficult to locate products on the site – so we introduced product filtering based on category, brand or price. This allows customer to quickly narrow down the options from their chosen criteria. Searching is more intelligent too, with a predictive graphical search facility. There’s also full integration with Google Shopping to direct more customers to the new BSO web site.
Building products tend to be complicated and not everybody has the confidence to know they’re buying the correct item. So iWeb introduced a LiveChat facility with BSO’s customer service team. Queries can be answered quickly and expertly – ensuring fewer purchasing mistakes.
Some building products are also bought in bulk – so pricing can vary. With this in mind, we included a Cart2Quote feature that allows quotes for an amount to be generated, saved and then converted into an order when it suits the customer. Checking out orders is now straightforward and convenient and offers full integration with the leading PayPal Express and SagePay payment gateways.
Thanks to the expert iWeb team, Building Supplies Online now has a stronger presence in the online marketplace, plus a better service offering for its customers. We can help build your eCommerce business too – whether from the ground up or make improvements an existing web site home. Why not get in touch to find out more?
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