Any eCommerce owner should know the value of accurately including relevant product details on their site. But for site owners who are interested in going the extra mile, a level of interactivity on their site’s homepage can raise the bar and put them a cut above their competitors.
A 360 degree product spinner was our concept, and not only did we want users to be able to view the product from all angles but we also wanted inertia, iPad compatibility, and an interactive shelf which would move tools to different points.
As with all projects, our first attempt didn’t go smoothly. All of the images sent over by our client had shadows – which would have been fine if we intended to keep the rear of the spinner white… however we needed each image to have sharp definition around the product for it go atop an on-brand background. OX Tools had to painstakingly remove all of the shadows and re-deliver them to us.
View OX Tools’ 360 degree product spinner here: www.oxtools.co.uk
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