Magento eCommerce pushes all the right buttons for electrical retailer

JC Campbell is a renowned and popular electrical retailer, based in Northern Ireland. Established in 1974, they operate out of two showrooms in Coalisland and Cookstown, County Tyrone and offer high quality electrical goods at very competitive prices. With a reputation for dependable delivery and after sales service, they needed an eCommerce web site that would not only meet customer expectations but also enhance their business. Once again, iWeb delivered the goods.

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The new JC Campbell web site is based on the world’s most popular eCommerce platform, Magento. It was specifically chosen for the huge range of customisable features and options available. It also meant that the expert design team at iWeb were able to provide a solution perfectly tailored towards the requirements of their electrical retail business, with its many product options.

All products are clearly listed and displayed. Clicking through on any choice reveals not just its specifications, but all pick-up, delivery and warranty pricing options too. This allows customers to choose and buy, confident that they know exactly what they’re paying for.

The new web site offers a ‘click and collect’ facility that allows local customers to reserve and pay for an item online and then pick it up from one of their two showrooms. However, JC Campbell has plans to roll out its online retail offering to mainland UK too, so the ability to smoothly process deliveries was particularly important. iWeb integrated Magento with JC Campbell’s EPOS back office, putting the company firmly in control of both stock and orders – ensuring customer purchases can be delivered throughout the UK without a hitch.

Another customer-friendly addition was a gift registry service. This allows the creation of a wedding list so that the happycouple may specify particular wedding gifts from the web site and then encourage friends and family to purchase those items from the list. That way the bride and groom doesn’t end up with numerous toasters.

The JC Campbell site a great example of how iWeb can adapt Magento to the specific needs of a retailer and take in future plans for expansion too. If you’d like to know how we can power up your retail business too, why not get in touch today?


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Posted in Content Management, Design, iWeb, Magento

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