Magento eCommerce proves to be a result for sports equipment web site
For over 30 years, Stadia Sports has been supplying specialist sports, athletics and gym equipment to schools councils, universities, sports centres and clubs. Having become part of the Broxap Group five years ago, they now offer over 5000 different products covering all manner of sports. So when they needed an eCommerce web site able to display such a huge range of stock to customers, they turned to a web design company at the top of its game.
At iWeb, we’re experts in the latest search, filter and display techniques that are essential in conveying a large product range. Our solution is based on Magento – the world’s most popular eCommerce platform – and takes full advantage of its many features and facilities.
With filterable product listings, customers can refine their search down to the exact item they’re looking for – including size, style, price, etc. Once they’ve found their choice, an image zoom facility allows for close inspection (thus helping to prevent purchasing mistakes) and all buying options and information are clearly displayed.
A simple one-page checkout makes purchasing straightforward and – rather than have to complete a form to log-in – there’s an option to do so as a guest. However, registering is encouraged and the customer can choose to go on a newsletter mailing list for the latest offers. We’ve also included a blog facility to provide product news as well as case studies that might be of interest to sports centres and other facilities.
The new Stadia Sports web site demonstrates how iWeb can make the largest and most complex of product inventories easily accessible. So if you have a similar project, the performance levels of our talented team will get you the result you’re looking for.
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