In the fast-growing mobile eCommerce marketplace, tailoring your web site for specific mobile platforms is essential. Your customers just want to browse your site without worrying about type being too small, the layout becoming jumbled or images or videos taking forever to load. Sites specifically designed for mobiles will take into account screen size, device, browser and OS. However, they don’t do anything to take advantage of any specific capabilities the smart device may have.

Now there’s a sophisticated new option that’s set to become state-of-the-art in eCommerce web design. It’s called Adaptive Design. Instead of one standard web site being sent to every type of mobile device, Adaptive sites are created in several different versions beforehand. The server detects factors like device and OS, and then sends the correct version of the site. It does this by using CSS media queries – a recent technology not supported by some older mobiles.

So what’s the difference between Adaptive Design and Responsive Design?

To use an analogy, it’s a little like delivering a newspaper with all the pages separated and hoping the reader will manage to assemble them in correct way. Adaptive Design ensures that everything is sent in the ideal, user-friendly format to begin with. With Responsive Design, the layout is determined by the user’s mobile device. The same file is sent to all devices and the customer’s browser will decide how to display it – sometimes hiding parts of it from view.
With Adaptive Design, the layout is determined by the web server. The server detects factors like device and OS, and then sends the correct version of the site optimised for that device’s capabilities. Not only is this quicker for customers, it also ensures that you have complete control over what they view.

How Adaptive Design can transform your eCommerce web site

Ultra-efficient page loads

Adaptive websites only transfer those assets necessary for the specific device. High-resolution images are only sent where the capability for viewing them is detected and all content is optimised on the fly for the correct display resolution and size. This means you could have high, medium and low grades of your site and deliver these based on device, location, connection speed, etc.

Individually tailored user experience

An adaptive web site can be finely tuned to take advantage of specific factors – such as location, voice capabilities and the latest features of HTML5 code. This opens up exciting new possibilities. Your customers could literally talk to your web site, for example.

Retain your existing web site

If you think that implementing an adaptive web site means having to start again from scratch (often not an option), you’ll be pleasantly surprised. At iWeb, we understand that many existing web sites are complex and are still using legacy code that has endured as the site has developed. Our experienced team can design and build an adaptive site that works with what you already have.

The benefits of one URL for all

An adaptive web site is Google friendlier and eliminates the need to maintain two content management systems. That means your SEO can also work more efficiently – improving your position in search rankings.
If you need a highly interactive, secure site that’s optimised for any type of mobile device, Adaptive Design is the only way to go. If you’d like to discover how it can enhance your particular business, talk to the experts at iWeb. We’ll help you adapt and thrive in the mobile eCommerce marketplace.