Smart Design – Embracing Content First

A few weeks ago I wrote a guest article on eWebDesign discussing our approach to content first website design. Here is a snippet from the article:

Content first is by no means a new concept to the design community. It has been around for many years and the central principle continues to provide a reliable approach for website design and development.

The central meaning is that content takes precedence over every other part of the website. Before the wireframe is scribbled on a piece of paper or a line of code is written, the content must be given priority.

Content is why people visit a website and why they will come back again – or not, if the content isn’t given priority or created for the target audience. The design is there to support the content and enhance levels of engagement. A successful website will bring together the best of both worlds; great content and great design.

Read the full article here.