Keeping a blog up-to-date is a great way of creating user engagement and improving your search engine ranking. It encourages people to visit your website on a regular basis.
Our blog is the second most visited page on our website and Twitter is the second highest referrer to our website.
Writing a blog can be time-consuming. At iWeb, we try to write two blog posts a week. On average blog posts take between 4 and 8 hours to complete. This includes writing, proof reading, taking pictures and adding it to WordPress.
Here are a collection of tools we’ve found to help us create better content.
Writing engaging and useful content every week requires planning. We use a service called Trello to help track blog post ideas. We have a board for blog post ideas where anyone in the company can add suggestions.
Trello supports all major devices, either using their apps or within the browser. Great for adding new ideas as they pop into mind.
Writing blog posts require your full attention. iA Writer is a stripped down word processor that removes any distractions.
WordPress offers a distraction free writing mode. This is great if you’re on the move but iA Writer takes it to another level with even less visible on screen.
This application is nothing short of a life saver. If you choose to use any of the products mentioned in this post, make sure it’s this one.
Hemingway works in browsers but also has a desktop app. It highlights long, complex sentences and common errors. It also highlights adverbs, passive phrases and words that could be phrased simpler. Great for making your posts easier to read and more punchy.
Photography is not essential but definitely makes posts more eye catching. Taking your own photos can make your blog post look more professional and feel like you’ve put love into the content.
Images can be displayed on your listing page and on social networks such as twitter. People are much more likely to engage with content that has supporting images.
Using software such as Lightroom or Photoshop to edit your photos make them look more professional. Lightroom is a great piece of software if you’re not confident using photoshop. You may also want to consider software such as iPhoto for some basic photo editing features.
Good photos are difficult to take on a smart phone. We’ve tried taking pictures on a range of high end phones and we’ve never been happy with the results. A mobile phone requires bright light, something that can be hard to achieve in an office environment. Using a DSLR gives your pictures a professional feel.
If you feel like experimenting you can try aperture priority mode. Turning the aperture to a low number will give your pictures a nice blurred background when you focus on objects close to the camera.
Maintaining a blog is hard work and requires you to dedicate time each week. At first it may feel as though you are not getting any return on investment but over time it will begin to pay off.
Get the latest eCommerce news, reviews and expert advice in your inbox.