Gloverall are a UK manufacturer of traditional duffle coats. They have been creating high quality clothing in their factory since the 1950’s. Gloverall sells through their website and in high-end high street stores. They have featured in some of best known fashion magazines including GQ, Glamour and Style.

Moving from a bespoke website, Gloverall wanted to use an open source eCommerce platform. Magento eCommerce offers a feature rich content management platform meeting all their specifications. Magento eCommerce releases regular updates adding functionality, fixing bugs and patching new security issues.

Moving from a bespoke website meant that their data was in a different format to Magento. Using our bespoke migration tools we were able to port their custom database structure to the correct format. This meant that there was no need to re-enter information into the new website, saving hours for the Gloverall team.

Gloverall manages their stock levels using a custom enterprise resourcing planner (ERP). Their new Magento eCommerce website integrates seamlessly with this, managing orders and stock levels. Their team doesn’t have to update several systems when new orders arrive.

Continuously discussing and sharing ideas, we worked closely with Gloverall’s marketing team. This allowed us to create a bespoke web design that was on-brand.

One of the main objectives of the website is to increase brand awareness. We integrated Instagram so people can post their own pictures wearing Gloverall duffle coats. The site features a selection of videos to promote the brand heritage and new seasons clothing.


Many of the Gloverall duffle coats are available in various colours. It was important to show this on the product listing page without repeating style. Using bespoke code we grouped colour variations of each style allowing users to toggle between them.

Magento is a feature rich eCommerce platform and hosted on the correct platform can be fast. Our hosting platform specifically caters for Magento eCommerce websites. It utilises a combination of caching and content delivery networks to allow for fast page loads and high visitor loads. Our hosting platform uses many servers increasing performance and uptime. This allows Gloverall’s site to grow with their company.

We are continuously collaborating with Gloverall. Helping them to grow their website with new sections, including an interactive timeline.

Visit Gloverall’s site to discover their heritage and their products.