Scruffs has been delivering innovative safety footwear and workwear for tradesmen since 2003. Part of Birchwood Price Tools, a leading wholesaler of power tools.

iWeb has been working with Birchwood Price Tools for nearly a decade fulfilling all of their digital requirements.

Their previous eCommerce website was a custom built PHP application. Serving them well for over 5 years, Birchwood Price Tools approached us to revamp their website. With the increasing amount of traffic viewing their website on mobile devices they wanted a mobile optimised experience.

We discussed the possibility of moving to Magento eCommerce website. This would provide a feature rich and secure base to develop their new website. We built a custom import of their data so there was no need to re-enter all their product information again. This made the transition from their custom system to Magento a smooth one.

Working collaboratively with their design team we created a mobile-first responsive web design that is optimised for all screen sizes and internet speeds.


Many of the Birchwood Price Tool brand’s use a shared dealer locator. We updated this system to work responsively. We will be rolling this out to their future websites.

Product listings have a custom quick view. This allows customers to view larger product images, information and add the product to their basket straight from the listing page. This works on all views including mobile for a seamless and quick browsing experience.

Visit their new website on your mobile, tablet and computer at

Over the coming months we are continuing to work with Birchwood Price Tools to update all their websites to be responsive.