Magento’s a perfect fit for fashion brand Vevie
Vevie are a luxury performance brand based in London. They create stylish active lifestyle clothing for women. Founded by Caroline Greenslade, a qualified fashion specialist who designs and develops Vevie’s range.
They have been featured in many leading magazines and newspapers. Publications include Spa Secrets, Cambridge Style, The Guardian, The Observer and The Daily Mail.
Caroline’s vision was to create stylish sports clothing where the aesthetics played an equal role to the technical design.
Caroline’s aim with Vevie is to let the technology sit almost invisibly in the background making Vevie‘s clothes perform and fit to exceptional standards whilst allowing more interesting, playful and trend aware sport, fitness and exercise clothing to be designed.
Caroline approached iWeb to build a responsive Magento eCommerce website that portrayed the sleek and stylish brand she has created.
As well as a place to purchase Vevie products, Caroline wanted the website to include editorial pieces for healthy living and active lifestyle fashion. To help achieve this we created an editorial blog for recipes, fashion profiles and travel. A lookbook shows the new seasonal trends, modelling a selection of Vevie products. A “Get the Look” section provides tips and inspiration on outfit combinations.
Vevie is built using Magento eCommerce and WordPress. Utilising two of the leading content management platforms allows us to build a powerful and easily managed website. Using a bespoke plugin we are able to create a seamless experience for customers. This allows their shopping bag and user sessions remain active, while browsing between the two platforms.
Responsive web design allows us to use one set of HTML on all devices. This provides an optimised visual experience for all devices, including mobile phones and tablets. Google recommends using responsive web design to ensure the best possible ranking on their search engine. From 21st April Google will be changing their algorithms to prefer mobile friendly websites when people search on mobile devices.
We’re very proud of our work with Vevie and look forward to continually improving the website as the brand grows. Visit www.vevie.com on your mobile phone, tablet and computer.
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