Sleepbear: Taking Mattress into their own hands

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I’ve been there, you’ve probably been there too; the horribly awkward bed shop try out. “Go on, give it a try, jump on it.” Fast forward 5 minutes and you’re leaving your local high street bed retailer with an expensive mattress. Fast forward 3 months and things have got even worse, you’ve realised this isn’t the bed for you. Awkward indeed.

Having experienced such misery for themselves, the founders of Sleepbear are passionately embarking on a mission to provide the nation with a great night’s sleep, at affordable prices. Combining innovative design with the best materials, the Sleepbear mattress and pillow is the result of 18 months of rigorous research and development.

Now, they needed a website.

The Brief

Design and develop the flagship online store for a UK product launch. Most importantly the site needed to;

  • Showcase the mattress USPs that set it apart from other mattresses
  • Have a super quick and easy checkout

The Solution

A Magento eCommerce store which looks and performs brilliantly on all devices.

When a product looks as good as the Sleepbear mattress, making it the star of the show is a no-brainer.

Using their stunning photography, we designed the site with full-width imagery that sells the aspirational elements of a great night’s sleep and the superior levels of customer service that sets them apart from high street retailers:

  • 100 night trial
  • 10 year warranty
  • 48 hour free delivery

The devil is in the detail – that’s certainly the case with Sleepbear. The Pure latex top, Memory foam middle and Super dense base layer all work in harmony to give the perfect balance of sink and bounce for a sublime nights sleep. The website is geared up to clearly communicate this.

The Sleepbear Mattress

The Tools

  • Advanced delivery rules lets customers choose their preferred delivery times
  • Speedy checkout with Paypal Express
  • Guest checkout
  • Zendesk Live Chat integration
  • Admin order exports
  • Custom WordPress blog


The site launched last week with a paid search campaign already driving traffic and orders. It’s fair to say the client is happy too.

“The website iWeb produced really does a great job of showcasing our products – keep up the good work!” James Feakins – Founder, Sleepbear

Job done? Phase One, yes, but it’s just the start of the journey. We’re excited to continue working with Sleepbear to continually evolve and improve the site.

Check out the site for yourself at

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