With our purchasing habits more digitally oriented, whether it be as customer or business owner, an awareness of online data security is crucial. Recent rules changes now means SSL certificates for eCommerce websites are an absolute must, is your site ready?
It’s pretty easy to spot a website that has a SSL Certificate, signified by either lock symbol, the browser bar turning green or the secure site symbol. Whether you see one, or all three depends upon the level of SSL security the website has:
Whereas those websites that are not basking in SSL glory are obviously distinguishable:
As a web owner a SSL Certificate provides your business with a level of authenticity. It also gives customers a sense of purchasing security and more likely that their online experience will result in a quick and successful sale. SSL Certificates can be tailored to a business’s requirements with ‘Fast Issuance’, ‘SSL for Business’ and ‘Highest Trust Certificates’ on offer, it’s all about finding the right fit!
Alongside the obvious benefits, starting early this year SSL certificates have become mandatory. Google’s gradual plan comes in three stages, and is a move towards eradicating or indeed labelling all non-HTTP sites as ‘not secure’:
Such a label could deter customers from placing an order, where they feel unable to trust your website or even your brand – so it’s pretty important to be SSL certified if you don’t want to be shunned by increasingly savvy online shoppers!
Already companies are being rewarded for being SSL approved by SEO boosts so why not give your website the same love? If you’d like any further information don’t hesitate to get in touch.