Roll up, Roll up! Magento Social is here – and we think it looks pretty great! Developed as a marketing tool to ‘monetize your social networks’, this brand new extension tool is available exclusively on Magento 2. But how does it work, I hear you ask.

It all starts with an extension…

The Magento Social extension uses the integrator, Shopial, which acts as a gateway between your social page and your website, where you feature and sell all your products. Shopial can be used in conjunction with all the major selling platforms such as eBay, Etsy, Wix, GoDaddy, and more.

As a tool, it enables you to showcase and integrate your Magento store with the world’s biggest social networks and drive more traffic to your site. It’s a great way to boost sales and win more exposure for your business.

How to Link Your Facebook Page With Magento Social

Before you can install the Facebook Store extension, you first need a free Facebook account and a Facebook Business page.

After installing the Magento Social extension: go to your Magento 2 backend and a new will appear in the  “Marketing” menu of the Magento Admin Panel that reads “Connect to Facebook” After clicking on the button you will be guided through two steps:

1) Connect Magento to Facebook

2) Setup your Facebook store

Maximise your social networks with Magento Social

Maximise your social networks with Magento Social

Facebook Ads

  • The Shopial Facebook app also allows you to create and buy Facebook ads for your store.
  • This means that when a shopper clicks a product that you have promoted through a Facebook ad, he or she will be redirected straight to your Magento store. 

Maximise your social networks with Magento Social

  • As part of this feature, shoppers can also click the heart to add it to their wishlists, increasing the probability of a sale.
  • Shoppers can also easily share their favourite products to their other social media accounts: Instagram, Pinterest and Twitter. This feature gives your website and products greater exposure over more platforms.

Creating Effective Facebook Ads

  • Write a short, yet descriptive title
  • Use one of your product images or upload a new one
  • Enter call to action, link text such as ‘Shop now’ or ‘Check it out’
  • Define your typical shopper, try not to be too specific in order to reach a larger audience.

Maximise your social networks with Magento Social

  • Gender: If you’re selling high-heeled shoes, your target audience is probably women! 
  • Age: Set your followers typical age.
  • Interests: Fashion, Babies…Whatever you know your potential customer is most interested in.
  • Set your Ad budget: The higher your budget is, the more people will see your ad.
    It’s also worth noting that if you set your budget to ‘0’ you will be able to share your ad as a Facebook post for free.

Control Centre

Ad management is where it’s at! In the control centre section, you can see your ads status.

When creating an ad, it first needs to be reviewed by Facebook (Pending). This usually takes a few minutes and after that, the ad will be active. You can review which ad is the most successful, pause or delete ads you don’t like.

Why Shopial Ads Are More Effective

Magento reckons that Shopial is more effective than native Facebook ads alone, for the same amount of money, ”the app will generate more clicks and impressions”, and the stats don’t lie:

Maximise your social networks with Magento Social

To advertise your products on Facebook in 1-click:

  • Click ‘promote’ on the product you want to advertise on Facebook.
  • We take care of design, targeting (or you can personalise your audience targeting) and optimisation.
  • Adjust the audience reach and the budget.
  • Import all your products information from your store to your Facebook store automatically.
  • Select one of your products and make it as your ad.
  • Your products information (pictures, prices etc) are updated every day.

Sell globally

  • Shopial is available in 7 languages.
  • Shopial serves an audience of sellers from 142 countries.
  • Shoppers experience your shop visit in their own language.
  • New languages are added frequently.

The new Magento Social extension is a good way to get the most of our your social networks. However, the extension connects Magento 2 stores with Facebook only. Yet, with this in mind, the appearance of new social opportunities seems only to be a matter of time!

If you need help setting up Magento Social, then iWeb can help – get in touch

Get in touch

We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.