Did you know, that 82% of people on search engines are looking for your local business information? With the new Google Posts update, business owners can use it to help website visitors find them quickly and easily, by publishing their events, products and services. Through sharing relevant updates on search results, it’ll help your business stand out!
In June 2017, Google extended the posts feature to small business users on the Google My Business (GMB) platform. Now, all GMB users can give searchers a fresher than ever presence, through instantly showing their company’s activity in a few simple steps. You can access it by clicking here.
Google Posts includes a variety of content, from plain text and images to videos and events. This makes it perfect for sharing daily specials, highlighting your products and promoting upcoming events – all of which are great for connecting with users, in a unique way. Whether you want to attract new customers, drive website traffic or raise brand awareness, Google Posts gives businesses the ability to meet all of their goals.
Users can also add custom call-to-action buttons, to connect with customers directly from the listing. Google states businesses can “give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.” To us, that screams success!
Posts are shown in both search results and map results, on mobile and desktop. Businesses get a simple way of attracting new customers from different areas of the web, as well as building strong relationships with the customers they already have. With the ability to publish more content in more places, Google Posts helps to reach more potential customers, to the success of many small businesses. What’s more, hearing directly from you – the people users are searching for – helps to make makes your business more credible and encouraging, to help drive traffic and increase conversions.
Businesses also have access to list content at the most recent times for them. Posts can be created on-the-go using Google My Business Android and iOS apps, making them extremely accessible for all devices.
People using the search results during the time of your post, get instant insights into your company’s activity, wherever it is happening. Enhancing your brand image has never been easier! What’s more, by displaying exclusive content in a creative and timely way, new leads are more likely to be generated.
70% of people look at multiple businesses before making a final choice. You can improve your chances, by highlighting the unique points of your company, in a fresh new way.
If a potential new customer was undecided between you and another company, Google Posts would help to give your business that competitive edge. If one business uses the latest Google technology and the other doesn’t, who would you think is better?
Google Posts are clearly a perfect invention for the modern day. In a world that is so at one with the web, they are great for allowing businesses to interact with masses of search users, at the time it matters; your campaigns and events can be immediately promoted, engaging more interest and recouping the investment.
It is imperative that the content shown is always relevant to searchers, as well as your products and/or services, your business goals and other marketing materials. With the variety of content options, you can be certain to post relevant information in a suitable media format, for your audience.
So, it is quite clear that Google Posts can be a very successful addition to your business. The combination of Google Posts together with other marketing methods will help to better your company’s position in search results, stimulating increased awareness and potentially sales.
Are you a GMB user and want to learn more? Visit the Google My Business help centre by clicking here. Please note that some users may be required to request access to this feature.