We couldn’t let Halloween ? pass by without marking the occasion in some way. So, without further ado, here are 12 eCommerce facts and stats you should be aware of. No tricks here, just treats to help you ward off the conversion rate demons!

1. Mobile-ready

  1. 40% of users will choose another result if the first one they land on is not mobile-friendly – iAcquire

2. Product video

85% of customers are more likely to buy after watching a product video – bufferapp

3. Personalisation

Conversion rates of customers who click on product recommendations is 5.5 times higher – Barilliance

4. Sales & Promos

A PayPal study found that 27% of participants would abandon their cart to search for a discount code.

5. Site Search

Users who perform a site search are FIVE times more likely to purchase РeConsultancy

6. Ratings & Reviews

63% of consumers are more likely to purchase from a site if it has product ratings and reviews – iPerceptions survey

7. Checkout

27% of shoppers cited ‘too long or ghastly complicated checkout process’ as their reason for basket abandonment – baymard.com

8. Delivery & Returns

An inconvenient returns policy frightens off 80% of shoppers – inpost.co.uk

9. Email

75% of email revenue is generated by triggered campaigns, e.g basket abandonment, annual reminders etc, rather than one-size-fits-all campaigns – Direct Marketing Association

10. Customer Service

77% of customers agreed that online chat positively influenced their attitude about the retailer – Salesforce

11. Conversion Rate Optimisation

Removing the navigation menu from campaign landing pages can increase conversions by 100% – VWO

12. Paid Search

Google Shopping saw a 78% year-over-year increase in eCommerce sales in 2016 – Vertical Measure

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For more scarily good stats, we highly recommend downloading a free copy of our eCommerce essentials guide.

eCommerce Essentials Guide | iWeb