We couldn’t let Halloween ? pass by without marking the occasion in some way. So, without further ado, here are 12 eCommerce facts and stats you should be aware of. No tricks here, just treats to help you ward off the conversion rate demons!
1. Mobile-ready
- 40% of users will choose another result if the first one they land on is not mobile-friendly – iAcquire
2. Product video
85% of customers are more likely to buy after watching a product video – bufferapp
3. Personalisation
Conversion rates of customers who click on product recommendations is 5.5 times higher – Barilliance
4. Sales & Promos
A PayPal study found that 27% of participants would abandon their cart to search for a discount code.
5. Site Search
Users who perform a site search are FIVE times more likely to purchase – eConsultancy
6. Ratings & Reviews
63% of consumers are more likely to purchase from a site if it has product ratings and reviews – iPerceptions survey
7. Checkout
27% of shoppers cited ‘too long or ghastly complicated checkout process’ as their reason for basket abandonment – baymard.com
8. Delivery & Returns
An inconvenient returns policy frightens off 80% of shoppers – inpost.co.uk
9. Email
75% of email revenue is generated by triggered campaigns, e.g basket abandonment, annual reminders etc, rather than one-size-fits-all campaigns – Direct Marketing Association
10. Customer Service
77% of customers agreed that online chat positively influenced their attitude about the retailer – Salesforce
11. Conversion Rate Optimisation
Removing the navigation menu from campaign landing pages can increase conversions by 100% – VWO
12. Paid Search
Google Shopping saw a 78% year-over-year increase in eCommerce sales in 2016 – Vertical Measure
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For more scarily good stats, we highly recommend downloading a free copy of our eCommerce essentials guide.
