When it comes to navigating the world of eCommerce, one of the biggest challenges as an online retailer can be meeting the personal demands of your audience, while still creating concrete conversions. It can be hard to know where to start, however, there’s no need to fear, the Nosto plugin is here. This powerful plugin, founded by retailers for retailers really could be the answer to all your eCommerce dreams.
Through the power of the Nosto Personalisation Engine, merchants are equipped with data that will help determine clear customer product preferences and will learn to deliver automated, personalised recommendations, in real-time. For Nosto, it’s all about boosting conversions by ensuring all the additional products you offer your audience will help increase the value they get from your store. Here’s what’s on offer:
The Power of The Nosto Plugin & Products
The Nosto plugin offers a range of services that utilise tried-and-tested personalisation strategies to help merchants conquer conversion and revenue roadblocks.
Facebook and Instagram ads
Nosto’s easy-to-use Campaign Creation Wizard allows for dual placement of your Dynamic Product Ads on both platforms or just one at a time.
Best-Seller Product Ads Cart Recovery Ads Post-Purchase Ads
Nosto’s three-part approach to social media adverts can help with:
- Attracting new customers
- Re-targeting lost customers
- Keeping your brand relevant in customer’s minds
On-site Product Recommendations
The Nosto plugin analyses the unique browsing and buying behaviour of every visitor to your store, building individual customer profiles. Displaying the most relevant products on your site in real-time will help to make the shopping journey more personal and more inspiring.
Product recommendations can be found on the:
- Home Page
- Product Pages
- Category Pages
- Shopping Cart
- Search Pages
- Error and Out-of-Stock Pages
- Site-Wide Recommendations
Onsite Pop-Ups
With a complete set of triggers, Nosto allows you to create time-limited special offers and one-time discounts giving you the tools to you need to create a sense of urgency and encourage customers to act now.
Site pop-ups can be incredibly valuable site-wide, here are the 7-types of Nosto pop-ups:
- Introductory offers for new customers
- Email capture
- Increase average order value
- Reduce site abandonment
- Optimise landing pages
- Reduce cart abandonment
- Seasonal sale promotion
Personalised Emails
Nosto automates the delivery of personalised emails to your customers, recommending highly relevant products to inspire return visits to your online store. These are called ‘triggered emails’. You set the triggers and Nosto do the rest:
Nosto helps you to connect with your customers through the following email types:
- Abandoned cart emails
- Order follow-up emails
- ‘We miss you’ emails
Nosto’s Personalized Emails have an average click-through rate of 24% and average conversion rate of 6% – Nosto.com
Benefits of Using Nosto
Streamline and Simple
The beauty of Nosto is that it’s simple, so say goodbye to complicated integrations. There’s need for deep technical know-how, simply download one of the Nosto plugins or add a few snippets of code. You choose.
While Nosto works seamlessly with 100+ platforms, Magento is listed as a published plugin for an even easier implementation.
iWeb Begin Implementing Nosto
iWeb have joined 20,000 other eCommerce professionals already using Nosto across the globe and have begun implementing this powerful plugin on our own client sites. First up for us were long-time client and iconic biking brand, Raleigh.
Currently utilising 1 of the 4 Nosto products on offer, Raleigh has opted for on-site product recommendations across their site. These features help Raleigh to facilitate high-quality recommendations to customers who are already viewing a certain type of bike specification. It will help highlight related products they may not already be aware of but items which may of be of interest to them.
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It’s early days but we can see in the Nosto analytics that people are engaging with the content and also driving sales – Raleigh
Interested in implementing Nosto on your own site? Drop us a line, we love to talk personalisation!
Further reading
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk