With the latest update to Adobe Commerce, powered by Magento, ecommerce merchants across the UK are poised to experience a suite of enhancements designed to streamline operations, enhance customer experiences, and bolster security. This comprehensive guide delves into the new features and improvements that Adobe Commerce offers, providing insights on how businesses in various sectors, including foodservice wholesale, building supplies, and health & wellness, can leverage these advancements for growth.

Enhanced shopping experiences with new AI tools

Adobe Commerce has introduced cutting-edge AI tools that significantly enhance the online shopping experience. These tools utilise machine learning algorithms to provide personalised product recommendations and content that resonate with individual customer preferences. For instance, a foodservice ecommerce platform can now predict and display products that a restaurant might need more frequently, based on previous purchasing patterns.

Moreover, AI-driven chatbots have been integrated to offer real-time assistance to shoppers, answering queries and guiding them through the purchase process. This not only improves customer engagement but also reduces the workload on customer service teams. The visual search capabilities have also been enhanced, allowing users to upload images and find similar products instantly, a feature particularly useful in sectors like homewares and furniture.

Streamlining operations: Improvements in inventory and order management

The latest update brings significant improvements to inventory and order management, crucial for sectors like automotive parts and building supplies where managing large parts catalogs is essential. Adobe Commerce now offers more robust tools for tracking inventory levels in real-time, across multiple locations. This integration ensures that stock levels are accurate, reducing the risk of over-selling and helping businesses manage their inventory more efficiently.

Additionally, the enhanced order management system simplifies the processing of orders from different channels into a single interface. This is particularly beneficial for B2B wholesale businesses that handle a high volume of orders. The system also supports advanced order routing logic, which optimises the fulfilment process and reduces delivery times.

Boosting conversion rates: Advanced personalisation features

Personalisation is at the heart of the new features in Adobe Commerce. The platform now includes more advanced segmentation and targeting tools that allow merchants to tailor their marketing efforts more precisely. For example, a health & wellness retailer can segment its customers based on their buying behaviour and health interests, delivering customised content and promotions that increase conversion rates.

The integration of Adobe Target facilitates A/B testing and multivariate testing, providing merchants with data-driven insights to fine-tune their websites and marketing campaigns. This level of personalisation not only enhances the user experience but also significantly boosts conversion rates by presenting the most relevant offers and products to each visitor.

Security enhancements: Keeping your ecommerce site safer

Security is a paramount concern for ecommerce sites, and Adobe Commerce has introduced several enhancements to help protect against online threats. The platform now includes improved protection against common vulnerabilities like cross-site scripting (XSS) and cross-site request forgery (CSRF). These enhancements make it more difficult for attackers to exploit web forms and other site components.

Moreover, Adobe Commerce has strengthened its compliance with international security standards, ensuring that merchants can safely handle customer data, a critical aspect for all sectors, particularly in health & wellness where sensitive health data might be involved. Regular security patches and updates are also part of the package, ensuring that the ecommerce platform remains resilient against new threats.

Integrating with third-party services: New API capabilities

The expansion of API capabilities in Adobe Commerce significantly enhances its ability to integrate with third-party services. This update opens up new possibilities for merchants to connect their ecommerce platforms with various external systems, including ERP, CRM, and PIM systems like Akeneo PIM. For instance, integration with ERP systems streamlines back-end operations such as order management, inventory, and customer relationship management, providing a seamless flow of data across platforms.

These integrations are particularly beneficial for sectors like building and construction or machinery parts catalogs, where managing extensive product information and complex customer relationships is crucial. The robust API framework supports customisation and scalability, accommodating the unique needs of different businesses.

Optimising mobile commerce: Updates for a mobile-first world

Recognising the increasing importance of mobile commerce, Adobe Commerce has introduced several updates to enhance the mobile shopping experience. The platform now supports Progressive Web Apps (PWA), offering an app-like experience on the web that is fast, reliable, and engaging. This technology is particularly advantageous for sectors like retail and food & beverage, where customers often browse and shop on mobile devices.

Headless commerce capabilities have also been enhanced, allowing businesses to decouple the frontend of their ecommerce site from the backend. This separation enables faster loading times and a more responsive design, improving the overall mobile user experience and potentially increasing mobile conversion rates.

Conclusion: How to leverage new features for business growth

The latest Adobe Commerce update presents a wealth of opportunities for ecommerce merchants in the UK to refine their operations, enhance customer experiences, and secure their online platforms. By embracing AI-driven tools, advanced personalisation features, and robust security measures, businesses can stay competitive in a rapidly evolving digital marketplace.

For merchants looking to maximise the potential of these new features, partnering with a seasoned Magento agency like iWeb can provide the expertise needed to implement effective digital strategies and optimise ecommerce operations. Whether it’s upgrading to the latest version of Adobe Commerce, integrating third-party services, or crafting a mobile-first approach, iWeb is equipped to assist businesses in their digital transformation journey.

To explore how these new features can be tailored to fit your business needs and to learn more about enhancing your ecommerce platform, contact iWeb today. Let us help you harness the full potential of Adobe Commerce to achieve remarkable growth and success in your ecommerce endeavours.