Transforming traditional businesses into digital powerhouses

In today’s fast-paced digital world, businesses must adapt to stay competitive. One way to achieve this is by implementing B2B e-commerce solutions. Here at iWeb, we’ve seen firsthand how traditional businesses can transform into digital powerhouses. Our talented team has helped numerous enterprises navigate this transition, leveraging our 29 years of e-commerce experience.

Take, for example, a leading UK-based builders’ merchant. They faced challenges with their outdated ordering system, which was slow and inefficient. By partnering with iWeb, an enterprise e-commerce agency, they implemented a robust Magento Commerce solution. This not only streamlined their ordering process but also improved customer satisfaction. The results were staggering: a 40% increase in online sales and a 25% reduction in order processing time.

Another success story involves a foodservice company struggling with manual order management. With iWeb’s expertise, they integrated Adobe Commerce and Akeneo PIM, creating a seamless online ordering system. This integration led to a 30% boost in order accuracy and a 20% increase in repeat customers. These examples highlight the transformative power of B2B e-commerce solutions.

Leveraging technology for seamless integration

Seamless integration is crucial for successful B2B e-commerce implementations. At iWeb, we understand the importance of connecting various systems to create a unified platform. Our expert developers specialise in ERP integration, ensuring that all business processes work together smoothly.

One notable case is a large parts catalog company that needed to integrate their ERP system with their e-commerce platform. The team at iWeb implemented end-to-end ERP integration, allowing real-time data synchronisation between their inventory, sales, and customer management systems. This resulted in a 50% reduction in order processing errors and a 35% improvement in inventory management.

Another example is a plumbing and heating supplies company that required integration with Akeneo PIM. By leveraging iWeb’s expertise, they achieved a seamless connection between their product information management system and their e-commerce platform. This integration led to a 40% increase in product data accuracy and a 25% reduction in time spent on product updates. These success stories demonstrate the importance of leveraging technology for seamless integration.

Enhancing customer experience through personalisation

Personalisation is key to enhancing the customer experience in B2B e-commerce. At iWeb, we use advanced tools like Adobe Experience Manager and Adobe Target to create tailored experiences for our clients’ customers. Our talented team understands that personalisation can drive customer loyalty and increase sales.

For instance, a UK-based automotive parts company wanted to improve their online customer experience. By implementing Adobe Experience Manager, iWeb created personalised content and product recommendations based on customer behaviour. This led to a 30% increase in average order value and a 20% rise in customer retention.

Similarly, a health and wellness e-commerce project benefited from Adobe Target’s capabilities. By delivering personalised promotions and offers, they saw a 25% increase in conversion rates and a 15% boost in customer engagement. These examples highlight the power of personalisation in enhancing the customer experience.

Optimising digital marketing strategies

Effective digital marketing is essential for B2B e-commerce success. At iWeb, we help our clients optimise their digital marketing strategies using tools like Adobe Analytics and Adobe Marketo Engage. Our expertise in e-commerce marketing ensures that our clients reach their target audience and achieve their business goals.

A notable example is a building materials supplies company that wanted to improve their online presence. By leveraging Adobe Analytics, iWeb provided insights into customer behaviour and preferences. This data-driven approach led to a 35% increase in website traffic and a 25% rise in online sales.

Another success story involves a food and beverage e-commerce project. By implementing Adobe Marketo Engage, iWeb helped them create targeted email campaigns and automated marketing workflows. This resulted in a 30% increase in lead generation and a 20% improvement in customer engagement. These examples demonstrate the importance of optimising digital marketing strategies for B2B e-commerce success.

Streamlining operations with efficient workflows

Efficient workflows are crucial for streamlining operations in B2B e-commerce. At iWeb, we help our clients implement tools like Adobe Workfront to manage their projects and tasks effectively. Our talented in-house team ensures that all processes run smoothly, leading to increased productivity and reduced operational costs.

For example, a UK-based construction e-commerce project faced challenges with project management and task allocation. By implementing Adobe Workfront, iWeb created a centralised platform for managing all their projects and tasks. This led to a 40% improvement in project completion times and a 30% reduction in operational costs.

Another case involves a retail e-commerce project that needed to streamline their order fulfilment process. By leveraging iWeb’s expertise, they implemented efficient workflows that automated order processing and inventory management. This resulted in a 35% increase in order fulfilment speed and a 25% reduction in operational errors. These success stories highlight the importance of streamlining operations with efficient workflows.

Driving growth with data-driven insights

Data-driven insights are essential for driving growth in B2B e-commerce. At iWeb, we help our clients leverage tools like Adobe Analytics and Adobe Real-time CDP to gain valuable insights into their business performance. Our expert developers ensure that our clients can make informed decisions based on accurate data.

For instance, a UK-based agriculture and gardening e-commerce project wanted to improve their sales performance. By implementing Adobe Analytics, iWeb provided detailed insights into customer behaviour and sales trends. This data-driven approach led to a 30% increase in sales and a 20% improvement in customer satisfaction.

Another example is a foodservice e-commerce project that needed to optimise their marketing campaigns. By leveraging Adobe Real-time CDP, iWeb helped them gain real-time insights into customer preferences and behaviour. This resulted in a 25% increase in campaign effectiveness and a 15% boost in customer engagement. These success stories demonstrate the power of data-driven insights in driving growth.

Ensuring scalability for future growth

Scalability is crucial for ensuring future growth in B2B e-commerce. At iWeb, we help our clients implement scalable solutions that can grow with their business. Our expertise in Magento Development and Adobe Commerce ensures that our clients can handle increased demand and expand their operations seamlessly.

For example, a UK-based electrical supplies e-commerce project needed a scalable solution to handle their growing customer base. By implementing Magento Commerce, iWeb created a platform that could easily scale to accommodate increased traffic and sales. This led to a 40% increase in online sales and a 30% improvement in website performance.

Another success story involves a decorative supplies e-commerce project that required a scalable solution for their expanding product range. By leveraging iWeb’s expertise, they implemented Adobe Commerce, which allowed them to easily add new products and categories. This resulted in a 35% increase in product listings and a 25% boost in sales. These examples highlight the importance of ensuring scalability for future growth.

Get in touch

We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.

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