Crafting compelling subject lines

Creating a compelling subject line is crucial for email marketing success. It’s the first thing your audience sees, and it can make or break your open rates. A well-crafted subject line should be clear, concise, and intriguing. For builders merchants, it’s essential to highlight the value or benefit right away. For example, “Unlock Exclusive Discounts on Building Supplies” or “Get the Latest Deals on Timber and Tools.”

Statistics show that 47% of email recipients open emails based on the subject line alone. Therefore, it’s worth spending time to get it right. Personalisation can also play a significant role. Including the recipient’s name or company can make the email feel more tailored and relevant. Here at iWeb, we’ve seen a 26% increase in open rates when personalisation is used effectively.

Segmenting your email list

Segmentation is a powerful tactic that can significantly improve your email marketing results. By dividing your email list into smaller, more targeted groups, you can send more relevant content to each segment. For builders merchants, segments could include different types of customers such as contractors, DIY enthusiasts, or large construction firms.

According to Mailchimp, segmented email campaigns have a 14.31% higher open rate and a 100.95% higher click-through rate than non-segmented campaigns. The team at iWeb can help you implement advanced segmentation strategies using tools like Adobe Campaign and Adobe Marketo Engage. By understanding your audience better, you can tailor your messages to meet their specific needs and interests.

Utilising automation for efficiency

Automation can save you time and ensure that your emails are sent at the right moment. Automated emails can include welcome emails, order confirmations, and follow-up emails. For builders merchants, automation can be used to send reminders about restocking supplies or to follow up on abandoned carts.

Adobe Campaign and Adobe Journey Optimiser are excellent tools for setting up automated email workflows. With iWeb’s 29 years of e-commerce experience, we can help you set up and optimise these automated processes. Automation not only improves efficiency but also ensures that your customers receive timely and relevant information, enhancing their overall experience.

Creating valuable content

Content is king, even in email marketing. Your emails should provide value to your recipients, whether it’s through informative articles, special offers, or industry news. For builders merchants, this could include tips on using certain products, updates on new stock, or exclusive discounts.

According to HubSpot, 78% of consumers have unsubscribed from emails because a brand was sending too many emails. Therefore, it’s crucial to focus on quality over quantity. Our expert developers at iWeb can help you create engaging and valuable content that resonates with your audience. By providing valuable content, you can build trust and loyalty with your customers.

Incorporating visuals and multimedia

Visuals and multimedia can make your emails more engaging and easier to digest. High-quality images, videos, and infographics can help convey your message more effectively. For builders merchants, this could include product images, how-to videos, or before-and-after project photos.

According to a study by Brain Rules, people remember 65% of the information when it’s paired with a relevant image, compared to just 10% when it’s not. The talented team at iWeb can help you incorporate visuals and multimedia into your email campaigns, making them more appealing and memorable. Using tools like Adobe Experience Manager and Adobe Target, we can ensure that your visuals are optimised for maximum impact.

Analysing and optimising performance

Regularly analysing your email marketing performance is essential for continuous improvement. Key metrics to track include open rates, click-through rates, and conversion rates. For builders merchants, it’s also important to track metrics like revenue generated from email campaigns and customer retention rates.

Adobe Analytics and Adobe Real-time CDP are powerful tools for tracking and analysing your email marketing performance. With iWeb’s e-commerce expertise, we can help you interpret these metrics and make data-driven decisions to optimise your campaigns. By continuously analysing and optimising your performance, you can ensure that your email marketing efforts are as effective as possible.

Ensuring mobile optimisation

With more people checking their emails on mobile devices, it’s crucial to ensure that your emails are mobile-friendly. This means using a responsive design that adjusts to different screen sizes and keeping your content concise and easy to read on smaller screens.

According to Litmus, 46% of all email opens occur on mobile devices. Therefore, if your emails aren’t optimised for mobile, you could be missing out on a significant portion of your audience. Our talented UK team at iWeb can help you design and optimise your emails for mobile devices, ensuring that they look great and are easy to read on any device.

Building a strong call to action

A strong call to action (CTA) is essential for driving conversions. Your CTA should be clear, compelling, and easy to find. For builders merchants, this could include CTAs like “Shop Now,” “Get a Quote,” or “Download Our Catalogue.”

According to WordStream, emails with a single call to action can increase clicks by 371% and sales by 161%. Therefore, it’s important to focus on one clear CTA per email. The team at iWeb can help you craft effective CTAs that drive action and achieve your marketing goals. By building a strong CTA, you can encourage your recipients to take the next step and engage with your brand.

To learn more about how we can help you with your digital transformation, contact iWeb today. Our expertise and experience in e-commerce spans three decades, and we’re here to help you succeed. Reach out to iWeb today and let’s take your email marketing to the next level.

Get in touch

We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.