Why product information management is crucial for online sales

Product Information Management (PIM) is the backbone of any successful online sales strategy. In a world where customers demand accurate and detailed product information, having a robust PIM system is non-negotiable. According to a study by Salsify, 87% of consumers say that product content is extremely important when making a purchase decision. This statistic alone highlights the need for businesses to invest in a solid PIM system.

Here at iWeb, we understand the importance of PIM in driving online sales. Our expert developers have seen firsthand how a well-implemented PIM system can transform a business. By centralising all product data, businesses can ensure consistency across all sales channels, reducing the risk of errors and improving the customer experience. This is particularly crucial for businesses with large product catalogues, where managing product information manually can be a daunting task.

Choosing the right PIM system for your business

Selecting the right PIM system is a critical decision that can significantly impact your business operations. With numerous options available, it’s essential to choose a system that aligns with your business needs and goals. Factors to consider include the size of your product catalogue, the complexity of your product data, and your integration requirements.

iWeb’s 29 years of e-commerce experience have equipped us with the knowledge to guide businesses in selecting the right PIM system. We often recommend Akeneo PIM for its flexibility and scalability. Akeneo’s PIM system is designed to handle complex product data and can easily integrate with other systems, making it an ideal choice for businesses of all sizes. Our talented team at iWeb are expert Akeneo PIM Integrators, ensuring a seamless implementation process.

Integrating PIM with your existing systems

Integration is a crucial aspect of any PIM implementation. A PIM system must seamlessly integrate with your existing systems, such as your ERP, e-commerce platform, and marketing tools. This ensures that product data flows smoothly across all systems, reducing the risk of data silos and improving overall efficiency.

At iWeb, we specialise in end-to-end ERP integration, ensuring that your PIM system works harmoniously with your existing infrastructure. Our agnostic ERP integrators have extensive experience in integrating PIM systems with various ERP solutions, including Epicor BisTrack ERP integration. By leveraging our expertise, businesses can achieve a unified system that streamlines operations and enhances the customer experience.

Optimising product data for better customer experience

Optimising product data is essential for providing a superior customer experience. Detailed and accurate product information helps customers make informed purchase decisions, reducing the likelihood of returns and increasing customer satisfaction. According to a report by Forrester, 50% of online shoppers have returned a product because it did not match the description.

Our talented team at iWeb understands the importance of optimising product data. We use tools like Adobe Experience Manager and Adobe Analytics to analyse customer behaviour and identify areas for improvement. By enhancing product descriptions, images, and attributes, businesses can create a more engaging and informative shopping experience. This not only boosts customer satisfaction but also drives sales and loyalty.

Leveraging PIM for multi-channel sales

In today’s digital age, businesses must sell across multiple channels to reach a broader audience. A robust PIM system enables businesses to manage product information consistently across all sales channels, including their website, marketplaces, and social media platforms. This ensures that customers receive the same accurate and detailed product information, regardless of where they shop.

iWeb’s e-commerce expertise includes helping businesses leverage PIM for multi-channel sales. Our Adobe Commerce Specialists can integrate your PIM system with various sales channels, ensuring a seamless and consistent customer experience. By centralising product data, businesses can easily update information across all channels, saving time and reducing the risk of errors.

Ensuring data accuracy and consistency

Data accuracy and consistency are paramount in maintaining customer trust and driving sales. Inaccurate or inconsistent product information can lead to customer dissatisfaction and lost sales. A study by Shotfarm found that 40% of consumers have abandoned a purchase due to poor product information.

Our talented in-house team at iWeb are experts in ensuring data accuracy and consistency. We use advanced tools like Adobe Real-time CDP and Adobe Digital Experience Cloud to monitor and manage product data. By implementing rigorous data validation processes, we help businesses maintain accurate and consistent product information across all channels, enhancing the customer experience and driving sales.

Measuring the impact of PIM on sales performance

Measuring the impact of PIM on sales performance is crucial for understanding its effectiveness and identifying areas for improvement. Key performance indicators (KPIs) such as conversion rates, average order value, and return rates can provide valuable insights into the impact of PIM on your business.

At iWeb, we use tools like Adobe Analytics and Adobe Target to track and analyse these KPIs. Our Magento Developers can also integrate your PIM system with your e-commerce platform, providing real-time data on sales performance. By analysing this data, businesses can make informed decisions and continuously optimise their PIM strategy to drive better results.

The future of PIM is evolving rapidly, with new technologies and trends shaping the way businesses manage product information. One such trend is the rise of Product Experience Management (PXM), which focuses on delivering personalised and engaging product experiences. According to a report by Gartner, 80% of businesses will use PXM to differentiate their products by 2025.

Here at iWeb, we stay ahead of these trends to help businesses stay competitive. Our Adobe Commerce Partners and Akeneo PIM Agency are at the forefront of PXM, leveraging tools like Akeneo PXM Studio to create personalised product experiences. By embracing these trends, businesses can enhance customer engagement and drive sales.

Contact iWeb for expert PIM solutions

Ready to transform your product information management and boost your online sales? Reach out to iWeb today. Our talented UK team, with decades of e-commerce experience, is here to help you navigate the complexities of PIM and achieve your business goals. Contact us to learn more about our expert PIM solutions and how we can support your digital transformation journey.

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