Personalisation in the digital age: A new frontier

In today’s fast-paced digital world, personalisation has become more than just a buzzword. It’s a necessity. Consumers expect brands to understand their needs and preferences, and deliver tailored experiences. According to a study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalised experiences. This shift is driving companies to adopt advanced technologies and strategies to stay ahead.

Here at iWeb, we understand the importance of personalisation in e-commerce. Our expert developers have been at the forefront of this transformation, leveraging our 29 years of e-commerce experience to help businesses create unique, engaging experiences for their customers. From Adobe Commerce to Akeneo PIM, our talented team is equipped with the tools and expertise to deliver top-notch personalised solutions.

Artificial intelligence and machine learning: The game changers

Artificial intelligence (AI) and machine learning (ML) are revolutionising personalisation. These technologies enable businesses to analyse vast amounts of data and predict customer behaviour with remarkable accuracy. For instance, Adobe Analytics uses AI to provide insights into customer journeys, helping brands tailor their marketing strategies.

The team at iWeb has been integrating AI and ML into our clients’ e-commerce platforms, enhancing their ability to deliver personalised experiences. Our Adobe Commerce Specialists utilise Adobe Target to create dynamic content that adapts to individual user preferences. This not only improves customer satisfaction but also boosts conversion rates.

Data privacy and personalisation: Striking the right balance

With the rise of personalisation, data privacy has become a critical concern. Consumers are increasingly aware of how their data is used and demand transparency. According to a survey by Cisco, 84% of consumers want more control over how their data is used. This has led to stricter regulations like GDPR, which businesses must comply with.

At iWeb, we prioritise data privacy while delivering personalised experiences. Our Adobe Commerce ERP Integration ensures that customer data is handled securely, adhering to all regulatory requirements. By striking the right balance between personalisation and privacy, we help businesses build trust with their customers.

Omnichannel personalisation: Creating seamless experiences

In today’s multi-device world, consumers expect a seamless experience across all touchpoints. Omnichannel personalisation ensures that customers receive consistent, relevant content whether they’re shopping online, on mobile, or in-store. A report by Harvard Business Review found that omnichannel customers spend 10% more than single-channel customers.

iWeb’s e-commerce expertise enables us to create cohesive omnichannel experiences for our clients. Our integration with Akeneo PIM ensures that product information is consistent across all channels, enhancing the customer journey. Whether it’s through Adobe Experience Manager or Adobe Real-time CDP, we help businesses deliver personalised content at every touchpoint.

Real-time personalisation: Meeting customer expectations instantly

In the age of instant gratification, real-time personalisation is crucial. Customers expect immediate responses and tailored content based on their current interactions. According to a study by Evergage, 88% of marketers see a measurable lift in business results from real-time personalisation.

Our talented team at iWeb leverages Adobe Journey Optimiser to deliver real-time personalised experiences. By analysing customer behaviour in real-time, we can create dynamic content that resonates with users instantly. This not only enhances the customer experience but also drives engagement and conversions.

Personalisation in B2B e-commerce: A growing trend

Personalisation isn’t just for B2C; it’s becoming increasingly important in B2B e-commerce as well. B2B buyers now expect the same level of personalisation they experience in their personal shopping. A study by Accenture found that 73% of B2B buyers want personalised experiences similar to B2C.

iWeb – an enterprise e-commerce agency, specialises in delivering personalised B2B solutions. Our Magento B2B Commerce Solutions are designed to cater to the unique needs of B2B buyers, offering personalised product recommendations, pricing, and content. By leveraging our expertise, businesses can enhance their B2B customer relationships and drive sales.

Future technologies: What’s next in personalisation?

The future of personalisation is exciting, with emerging technologies set to take it to new heights. From augmented reality (AR) to voice assistants, these innovations are poised to transform how businesses interact with customers. For example, Adobe Experience Cloud is integrating AR to create immersive shopping experiences.

Our talented in-house team at iWeb is always exploring new technologies to enhance personalisation. We are currently working on integrating AR and voice assistants into our clients’ e-commerce platforms, providing cutting-edge experiences. With our expertise and experience in e-commerce spanning three decades, we are well-equipped to help businesses stay ahead of the curve.

How iWeb can help you stay ahead in the personalisation game

Personalisation is no longer a luxury; it’s a necessity for businesses looking to thrive in the digital age. With our extensive experience and expertise, iWeb is your ideal partner in this journey. From Adobe Commerce to Akeneo PIM, our talented UK team is equipped with the tools and knowledge to deliver personalised solutions that drive results.

Reach out to iWeb today to learn how we can help you transform your digital strategy and create personalised experiences that resonate with your customers. Contact us to start your journey towards a more personalised future.

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