Plant-based products: A rising trend in foodservice e-commerce

Plant-based products have taken the foodservice industry by storm. With more people opting for healthier and sustainable choices, the demand for plant-based options has surged. This shift is not just a passing fad; it’s a significant change in consumer behaviour.

Here at iWeb, we’ve seen a notable increase in foodservice e-commerce platforms offering plant-based products. Our expert developers have been busy integrating these options into various online stores, ensuring that businesses can meet the growing demand. According to a report by The Vegan Society, the UK plant-based market is expected to be worth £1.1 billion by 2023. This growth is a clear indicator of the changing preferences of consumers.

Why consumers are choosing plant-based options

The reasons behind the shift towards plant-based products are varied. Health concerns are a major factor. Many people are becoming more aware of the health benefits associated with a plant-based diet, such as lower risks of heart disease and diabetes.

Environmental concerns also play a significant role. The production of plant-based foods generally has a lower environmental impact compared to animal-based products. This is a crucial consideration for eco-conscious consumers. The team at iWeb has noticed that businesses promoting their environmental credentials tend to attract more customers.

The role of e-commerce in promoting plant-based products

E-commerce platforms have been instrumental in the rise of plant-based products. Online stores offer a convenient way for consumers to explore and purchase these items. With the help of iWeb’s 29 years of e-commerce experience, businesses can create seamless online shopping experiences that cater to the needs of plant-based consumers.

Our talented team has worked on numerous projects involving Adobe Commerce, ensuring that plant-based products are prominently featured and easy to find. This not only boosts sales but also helps in building a loyal customer base.

Challenges faced by foodservice e-commerce businesses

Despite the growing popularity of plant-based products, foodservice e-commerce businesses face several challenges. One of the main issues is ensuring the availability of a wide range of high-quality plant-based options. This requires robust supply chain management and reliable suppliers.

Another challenge is educating consumers about the benefits of plant-based products. Many people are still unaware of the nutritional value and environmental benefits of these items. iWeb’s e-commerce expertise can help businesses overcome these challenges by creating informative and engaging content that educates and inspires consumers.

How technology is driving the growth of plant-based products

Technology plays a crucial role in the growth of plant-based products in foodservice e-commerce. Advanced e-commerce platforms like Adobe Commerce offer features that enhance the shopping experience, such as personalised recommendations and easy navigation.

iWeb – an enterprise e-commerce agency, has been at the forefront of integrating these technologies into foodservice websites. Our expert developers use tools like Adobe Analytics and Adobe Real-time CDP to gather insights into consumer behaviour, helping businesses tailor their offerings to meet the needs of plant-based consumers.

Success stories in the plant-based foodservice e-commerce sector

Several businesses have successfully tapped into the plant-based market. For instance, a leading UK foodservice company partnered with iWeb to revamp their e-commerce platform. By integrating plant-based options and using Adobe Commerce, they saw a 30% increase in sales within six months.

Another success story involves a small vegan bakery that used iWeb’s e-commerce expertise to launch their online store. With our help, they were able to reach a wider audience and grow their business significantly.

The future looks bright for plant-based products in foodservice e-commerce. We expect to see more innovative products entering the market, such as plant-based seafood and dairy alternatives. These new offerings will cater to the diverse tastes and preferences of consumers.

Additionally, advancements in technology will continue to drive growth. Tools like Adobe Experience Manager and Adobe Target will enable businesses to create more personalised and engaging shopping experiences. iWeb’s track record in e-commerce ensures that we are well-equipped to help businesses stay ahead of these trends.

How iWeb can help your business thrive in the plant-based market

If you’re looking to capitalise on the growing demand for plant-based products, iWeb can help. Our talented team has extensive experience in foodservice e-commerce development, and we can create a customised solution that meets your needs.

Whether you need help with ERP integration, Akeneo PIM implementation, or creating a user-friendly online store, we’ve got you covered. Reach out to iWeb today to learn how we can help you succeed in the plant-based market and take your digital transformation to the next level.

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