Crafting a solid foundation for your e-commerce platform
Building a scalable e-commerce strategy starts with a robust foundation. This means choosing the right platform that can grow with your business. Here at iWeb, we recommend Adobe Commerce for its flexibility and scalability. Adobe Commerce, formerly known as Magento, is a powerful platform that supports both B2B and B2C models, making it ideal for businesses of all sizes.
Our expert solution architects at iWeb have seen firsthand how Adobe Commerce can transform an e-commerce business. With features like advanced SEO, customisable themes, and a vast array of extensions, it provides a solid base to build upon. Plus, its open-source nature means you can tailor it to your specific needs, ensuring it grows with you.
Optimising user experience for better engagement
User experience (UX) is crucial in e-commerce. A seamless, intuitive shopping experience can significantly boost engagement and conversion rates. At iWeb, we focus on creating user-friendly designs that make it easy for customers to find what they need and complete their purchases.
Our talented team uses Adobe Experience Manager to craft personalised shopping experiences. This tool allows us to deliver content that resonates with your audience, enhancing their journey on your site. By integrating Adobe Analytics, we can track user behaviour and make data-driven decisions to improve UX continuously.
Leveraging data for informed decision-making
Data is the backbone of any successful e-commerce strategy. By leveraging data, you can make informed decisions that drive growth. Adobe Analytics is a powerful tool that provides deep insights into customer behaviour, helping you understand what works and what doesn’t.
Our team at iWeb uses Adobe Real-time CDP to gather and analyse customer data in real-time. This allows us to create targeted marketing campaigns that resonate with your audience. By understanding your customers’ preferences and behaviours, we can help you make strategic decisions that drive sales and improve customer satisfaction.
Implementing effective marketing strategies
Marketing is a critical component of any e-commerce strategy. At iWeb, we use a combination of digital marketing techniques to drive traffic to your site and convert visitors into customers. From SEO and PPC to email marketing and social media, we cover all bases to ensure your brand gets the visibility it deserves.
Adobe Marketo Engage is one of our go-to tools for marketing automation. It allows us to create personalised marketing campaigns that engage your audience and drive conversions. By integrating Adobe Campaign, we can manage and optimise your marketing efforts across multiple channels, ensuring a consistent and effective approach.
Ensuring seamless integration with existing systems
Integration is key to a scalable e-commerce strategy. Your e-commerce platform needs to work seamlessly with your existing systems, such as ERP, CRM, and PIM. At iWeb, we specialise in end-to-end ERP integration, ensuring your systems work together harmoniously.
Our team are expert Akeneo PIM Integrators, and we use Akeneo PIM to manage your product information efficiently. This ensures your product data is accurate and up-to-date across all channels, improving the customer experience and reducing errors. We also offer integration with Epicor BisTrack ERP, providing a seamless flow of information between your e-commerce platform and your back-end systems.
Adopting a mobile-first approach
With more people shopping on their mobile devices, adopting a mobile-first approach is essential. At iWeb, we design responsive websites that provide a seamless shopping experience across all devices. This ensures your customers can shop with ease, whether they’re on a desktop, tablet, or smartphone.
We also specialise in Progressive Web Apps (PWA), which offer the best of both web and mobile apps. PWAs are fast, reliable, and engaging, providing a superior user experience. By adopting a mobile-first approach, you can reach a wider audience and improve your conversion rates.
Scaling your operations with cloud solutions
Cloud solutions offer the flexibility and scalability needed to grow your e-commerce business. At iWeb, we recommend Adobe Experience Cloud for its comprehensive suite of tools that support every aspect of your e-commerce strategy. From content management and analytics to marketing automation and customer experience, Adobe Experience Cloud has it all.
Our talented in-house team can help you implement and optimise these tools, ensuring you get the most out of your investment. By leveraging cloud solutions, you can scale your operations efficiently and stay ahead of the competition.
Preparing for future growth with a robust strategy
A scalable e-commerce strategy is not just about immediate growth; it’s about preparing for the future. At iWeb, we help you develop a long-term strategy that supports your business goals. This includes regular reviews and updates to ensure your strategy remains relevant and effective.
Our expertise and experience in e-commerce spans three decades, and we’ve helped countless businesses achieve their growth objectives. By partnering with iWeb, you can leverage our knowledge and experience to develop a robust e-commerce strategy that drives sustainable growth.
Contact us to learn more
Ready to take your e-commerce business to the next level? Reach out to iWeb today. Our expert solution architects and talented team are here to help you develop a scalable e-commerce strategy that drives growth and success. Contact iWeb to learn more about how we can support your digital transformation.
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk