Why personalisation matters in e-commerce

Personalisation in e-commerce is no longer a luxury; it’s a necessity. According to a study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalised experiences. This statistic alone highlights the importance of personalisation in today’s competitive market.

Here at iWeb, we understand that personalisation can significantly enhance the customer experience (CX). By tailoring content, offers, and recommendations to individual preferences, businesses can create a more engaging and satisfying shopping experience. This not only boosts customer loyalty but also increases conversion rates. Our expert developers have seen firsthand how personalisation can transform an e-commerce business.

Understanding your audience

To personalise effectively, you need to understand your audience. This involves gathering data on customer behaviour, preferences, and demographics. Tools like Adobe Analytics and Adobe Real-time CDP can help you collect and analyse this data, providing valuable insights into your customers’ needs and desires.

The team at iWeb recommends segmenting your audience based on this data. By creating detailed customer profiles, you can tailor your marketing efforts to different segments, ensuring that each customer receives relevant and engaging content. This approach not only improves the customer experience but also maximises the effectiveness of your marketing campaigns.

Implementing personalised product recommendations

One of the most effective ways to personalise your e-commerce site is through personalised product recommendations. By analysing customer behaviour and purchase history, you can suggest products that are likely to interest each individual customer. This not only increases the chances of a sale but also enhances the overall shopping experience.

iWeb’s 29 years of e-commerce experience have shown that personalised product recommendations can significantly boost sales. Our talented team can help you implement advanced recommendation algorithms using tools like Adobe Target and Magento Commerce. These tools allow you to deliver highly relevant product suggestions, increasing both customer satisfaction and revenue.

Customising the user experience

Customising the user experience goes beyond product recommendations. It involves tailoring every aspect of your e-commerce site to meet the needs and preferences of individual customers. This can include personalised content, targeted promotions, and customised navigation.

Our talented in-house team at iWeb can help you create a truly personalised user experience. By leveraging tools like Adobe Experience Manager and Adobe Digital Experience Cloud, we can deliver a seamless and engaging shopping experience that keeps customers coming back for more. Whether it’s through personalised landing pages or dynamic content, our expert developers can help you create a site that feels uniquely tailored to each visitor.

Leveraging email marketing for personalisation

Email marketing remains one of the most effective channels for personalisation. By sending targeted and relevant emails, you can engage customers and drive sales. According to a study by DMA, personalised emails deliver six times higher transaction rates than non-personalised emails.

iWeb’s e-commerce expertise includes creating highly effective email marketing campaigns. Our Adobe Marketo Engage specialists can help you design and implement personalised email campaigns that resonate with your audience. From personalised product recommendations to tailored promotions, our team can help you make the most of this powerful marketing channel.

Utilising social media for personalised engagement

Social media platforms offer a wealth of opportunities for personalised engagement. By leveraging data from social media interactions, you can create highly targeted and relevant content that resonates with your audience. This not only increases engagement but also drives traffic to your e-commerce site.

Our talented UK team at iWeb can help you harness the power of social media for personalisation. Whether it’s through targeted ads, personalised content, or social media listening, we can help you create a social media strategy that drives results. By integrating social media with your overall personalisation strategy, you can create a cohesive and engaging customer experience.

Integrating personalisation with your existing systems

To maximise the effectiveness of your personalisation efforts, it’s essential to integrate them with your existing systems. This includes your e-commerce platform, CRM, and ERP systems. By creating a seamless flow of data between these systems, you can deliver a more cohesive and personalised customer experience.

iWeb are expert Akeneo PIM Integrators, and our experience in ERP integration ensures that your personalisation efforts are fully integrated with your existing systems. Whether it’s through end-to-end ERP integration or integration with Akeneo PIM, our team can help you create a seamless and efficient personalisation strategy.

Measuring the success of your personalisation efforts

To ensure that your personalisation efforts are delivering the desired results, it’s essential to measure their success. This involves tracking key metrics such as conversion rates, customer satisfaction, and revenue. Tools like Adobe Analytics and Adobe Experience Cloud can help you monitor these metrics and make data-driven decisions.

Our talented team at iWeb can help you set up and track these metrics, ensuring that your personalisation strategy is delivering the desired results. By continuously monitoring and optimising your efforts, you can ensure that your e-commerce business remains competitive and successful.

Ready to take your e-commerce personalisation to the next level? Contact iWeb today to learn how we can help you transform your digital strategy and deliver a truly personalised customer experience.

Get in touch

We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.

  • hello@iweb.co.uk